When Company Thinks Their CSR is Successful but it’s Actually Damaging the Reputation

Aisyah Nawangsari Putri

2017

Abstract

Measuring how successful a company’s corporate social responsibility (CSR) can be tricky. One can use financial performance as a measurement, but in some cases, despite the growth in sales, a company doesn’t get a good corporate reputation. Thus, consumers may have resentment towards the company. It all depends on many factors. The purpose of this study is to review three cases where CSR program is damaging the company reputation. Two cases are from Starbucks when the got boycotted after revealing the will hire 10.000 immigrants and after stating they support marriage equality. Data were collected from web articles and research journals then reviewed using systematic review and qualitative content analysis. Those three cases have different factor that make the customer turns their back, the first one was the CSR is challenging law, the second one was the CSR against society’s value, and the last one was the CSR practice is not transparent. Implication of this paper is helping managers to review other companies mistakes related to CSR and corporate reputation so they won’t repeat it.

Paper Citation

in Harvard Style

Nawangsari Putri A. (2017). When Company Thinks Their CSR is Successful but it’s Actually Damaging the Reputation.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 101-104. DOI: 10.5220/0007325101010104

in Bibtex Style

@conference{ipcomc17,
author={Aisyah Nawangsari Putri},
title={When Company Thinks Their CSR is Successful but it’s Actually Damaging the Reputation},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={101-104},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007325101010104},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - When Company Thinks Their CSR is Successful but it’s Actually Damaging the Reputation
SN - 978-989-758-337-7
AU - Nawangsari Putri A.
PY - 2017
SP - 101
EP - 104
DO - 10.5220/0007325101010104