Public Relations Roles in the Implementation of Corporate Social Responsibility Programs: Case Study in Terminal Teluk Lamong

Madgdalena Dini Wahyu Puspita Sari

2017

Abstract

The aim of this study is to analyze the role of Public Relations (PR) in the implementation of the Corporate Social Responsibility (CSR) program in Terminal Teluk Lamong (TTL) through members of the society. Respondents are from societies located in seven sub-districts around Surabaya and Gresik, East Java, Indonesia as beneficiaries of CSR. The quantitative method is used to prove the hypothesis based on the Excellence Theory. Results of this analysis show that the correlation of PR as representative of management and the satisfaction of society in PR performance regarding the implementation of the CSR program is 74.6%.

Paper Citation

in Harvard Style

Dini Wahyu Puspita Sari M. (2017). Public Relations Roles in the Implementation of Corporate Social Responsibility Programs: Case Study in Terminal Teluk Lamong.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 105-111. DOI: 10.5220/0007325201050111

in Bibtex Style

@conference{ipcomc17,
author={Madgdalena Dini Wahyu Puspita Sari},
title={Public Relations Roles in the Implementation of Corporate Social Responsibility Programs: Case Study in Terminal Teluk Lamong},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={105-111},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007325201050111},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Public Relations Roles in the Implementation of Corporate Social Responsibility Programs: Case Study in Terminal Teluk Lamong
SN - 978-989-758-337-7
AU - Dini Wahyu Puspita Sari M.
PY - 2017
SP - 105
EP - 111
DO - 10.5220/0007325201050111