The Government Institutional Communication Approach in the Delivery of Public Information in the Digital Era

Windri Saifudin, Syafrida Nurrahmi F., Ririn Puspita Tutiasri

2017

Abstract

Along with the development of technology and easy access of the Internet in Indonesia, people prefer using the Internet and social media as a main source of information, including government policy. Some information does not have a clear source but uses governmental identities, which adds to the confusion and has a negative impact on government agencies. Through the Regulation of the Minister of Administrative and Bureaucratic Reform, Republic of Indonesia Number 83 of 2012 on the Guidelines for Utilization of Government Agencies’ Social Media, the Government of Public Relations is required to be proactive in immediately conveying futuristic, progressive, and given information, either on policies or programs proclaimed by the government through social media. Thus, government to government (G2G), Government to Business (G2B) and Government to Citizen (G2C) communications can be established and carried out easily. But the reality is, not all social media government agencies are managed effectively and can be accepted by the community. From many social media accounts of government agencies, the posts on the Twitter accounts of the Directorate General of Tax @DitjenPajakRI is often discussed by the public. They go viral and become the spotlight of much mainstream media. This research uses a descriptive qualitative approach, which describes the communication activity of @DitjenPajakRI account. Based on the results of research, Twitter account activity @DitjenPajakRI has two prominent goals: news oriented, and dialogue-oriented. The @DitjenPajakRI account chooses to use a casual style of daily language communication among adolescents today. The use of this language style is a strategy to build relationships with and communicate more closely with the millennial generation

Paper Citation

in Harvard Style

Saifudin W., Nurrahmi F. S. and Puspita Tutiasri R. (2017). The Government Institutional Communication Approach in the Delivery of Public Information in the Digital Era.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 132-137. DOI: 10.5220/0007325601320137

in Bibtex Style

@conference{ipcomc17,
author={Windri Saifudin and Syafrida Nurrahmi F. and Ririn Puspita Tutiasri},
title={The Government Institutional Communication Approach in the Delivery of Public Information in the Digital Era},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={132-137},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007325601320137},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - The Government Institutional Communication Approach in the Delivery of Public Information in the Digital Era
SN - 978-989-758-337-7
AU - Saifudin W.
AU - Nurrahmi F. S.
AU - Puspita Tutiasri R.
PY - 2017
SP - 132
EP - 137
DO - 10.5220/0007325601320137