Writing Media Releases and Social Networking: Two Media Relations Tactics of the Banyuwangi District Government

Mohamad Arif Fajartono

2017

Abstract

This research focuses on the practice of public relations (PR) and, in particular, discusses media relations tactics applied by the Banyuwangi District Government. Since Banyuwangi has been led by Regent Abdullah Azwar Anas, publicity has increased in comparison with the previous leadership. This marked an increase in tourism in both domestic and foreign countries. The success of media relations strategies was applied by the Banyuwangi District Government to obtain publicity. This research can improve the knowledge of government PR in the improvement of the quality management practices of media relations. This research was carried out in the Banyuwangi District Government PR department and set out to provide insights from qualitative interviews with stakeholders in media relations activities, namely the PR Department of the Regional Secretariat of Banyuwangi District, and media journalists to understand factors that influence media relations tactics. The discussion indicates that media relations tactics are used reinforce the quality of written media releases and social networking. Two media relations strategies that were carried out by the Government’s public relations of Banyuwangi, were found to create a harmonious relationship between PR with the media and created a mutually beneficial relationship. The findings in this research will provide a reference for governments that wish to improve the practice of PR.In this case, strategies to improve the quality of media relations are based on the experience of the government in Banyuwangi.

Paper Citation

in Harvard Style

Arif Fajartono M. (2017). Writing Media Releases and Social Networking: Two Media Relations Tactics of the Banyuwangi District Government.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 138-141. DOI: 10.5220/0007325701380141

in Bibtex Style

@conference{ipcomc17,
author={Mohamad Arif Fajartono},
title={Writing Media Releases and Social Networking: Two Media Relations Tactics of the Banyuwangi District Government},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={138-141},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007325701380141},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Writing Media Releases and Social Networking: Two Media Relations Tactics of the Banyuwangi District Government
SN - 978-989-758-337-7
AU - Arif Fajartono M.
PY - 2017
SP - 138
EP - 141
DO - 10.5220/0007325701380141