Regional Government Efforts to Build a Positive Image of Central Sulawesi Province to Attract Tourists

Adelia Ismayana Nawawi

2017

Abstract

The tourism sector provides promising oppo¬¬¬rtunities and challenges to every local government to be more creative, constructive, effective, efficient, and participative in taking actions and creating policy to optimize the development of regional identities to promote distinctive products to the public. Improving the image of Central Sulawesi Province, both internally and externally, is a substantial challenge to the government as Sulawesi is still known as a region prone to terrorism. The improved image will influence the existing tourism in Central Sulawesi, especially in a competition between regions in attracting tourists; it takes strategy and effort to show competitiveness with other areas. The purpose of this study is to explain the efforts made by the Department of Tourism and Regional Creative Economy of Central Sulawesi Province in building a positive image to increase the number of tourists every year and make the Central Sulawesi Province one of the superior tourism destinations in Indonesia. This study uses a qualitative descriptive approach with data collection methods through interviews, collection of visitation data, and documentation. The results of this study indicate that the Department of Tourism and Regional Creative Economy in building a positive image of Central Sulawesi Province through various promotional activities that aim to introduce and attract the attention of domestic and foreign tourists. Events include festivals held in all regions and cities in Central Sulawesi, tourism branding, tourism ambassador elections, and a tourism exhibition. The Department of Tourism also provides convenient access to information through its website, tourism education, and a mobile-based application ("Sulteng Tourism") to help tourists who want to visit Central Sulawesi.

Paper Citation

in Harvard Style

Ismayana Nawawi A. (2017). Regional Government Efforts to Build a Positive Image of Central Sulawesi Province to Attract Tourists.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 257-262. DOI: 10.5220/0007327602570262

in Bibtex Style

@conference{ipcomc17,
author={Adelia Ismayana Nawawi},
title={Regional Government Efforts to Build a Positive Image of Central Sulawesi Province to Attract Tourists},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={257-262},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007327602570262},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Regional Government Efforts to Build a Positive Image of Central Sulawesi Province to Attract Tourists
SN - 978-989-758-337-7
AU - Ismayana Nawawi A.
PY - 2017
SP - 257
EP - 262
DO - 10.5220/0007327602570262