An Analysis of Buzzers’ Role in the Personal Branding of Puteri Indonesia Contestants in Beauty Pageants

Berdit Zanzabela

2017

Abstract

A buzzer, in communication science, is a communicator who delivers messages to audiences and is able to affect others’ opinions. When buzzers first appeared, they were usually used by companies to promote goods through social media. There are numerous objects that can be talked about by buzzers, such as products, experiences, and even notable figures’ profiles. Hence, the viral messages posted by buzzers not only affect a product or company’s image but also shape the images of certain individuals, known as personal branding. This can be seen through buzzers’ intense posts about Puteri Indonesia, a beauty pageant to select the country’s representative for international beauty pageants. The great amount of information related to Puteri Indonesia circulating on the Internet plays a big role in promoting the contestants’ profiles on social media so that she can be better recognized compared to other countries’ contestants. This affects how people judge the contestants, especially through their personal branding on social media, for example on Instagram. Moreover, these days, social media have the power to heavily influence public opinion.

Paper Citation

in Harvard Style

Zanzabela B. (2017). An Analysis of Buzzers’ Role in the Personal Branding of Puteri Indonesia Contestants in Beauty Pageants.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 343-348. DOI: 10.5220/0007329203430348

in Bibtex Style

@conference{ipcomc17,
author={Berdit Zanzabela},
title={An Analysis of Buzzers’ Role in the Personal Branding of Puteri Indonesia Contestants in Beauty Pageants},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={343-348},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007329203430348},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - An Analysis of Buzzers’ Role in the Personal Branding of Puteri Indonesia Contestants in Beauty Pageants
SN - 978-989-758-337-7
AU - Zanzabela B.
PY - 2017
SP - 343
EP - 348
DO - 10.5220/0007329203430348