A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia

Redi Panuju, Daniel Susilo, Rahma Sugihartati

2017

Abstract

The purpose of this study was to determine the strategy for community radio broadcasting used by Madu FM community radio in Tulungagung, East Java, Indonesia. Madu FM is interesting to examine because it is a community radio station that has managed to grow amidst great competition. Community radio faces limitations due to the Broadcasting Act (Act No. 32 of 2002 on Broadcasting). Besides, community radio has to compete with private radio and private television. Madu FM is able to adapt to circumstances without violating the rules. The result is a strategy for community radio broadcasting that incorporates successful innovation. This research applied a qualitative approach, using observations and in-depth interviews. The study was conducted during the period from March to August 2016.

Paper Citation

in Harvard Style

Panuju R., Susilo D. and Sugihartati R. (2017). A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 467-472. DOI: 10.5220/0007331504670472

in Bibtex Style

@conference{ipcomc17,
author={Redi Panuju and Daniel Susilo and Rahma Sugihartati},
title={A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={467-472},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007331504670472},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia
SN - 978-989-758-337-7
AU - Panuju R.
AU - Susilo D.
AU - Sugihartati R.
PY - 2017
SP - 467
EP - 472
DO - 10.5220/0007331504670472