Local Food Enhancement with Social Media to Support “Pulauku Nol Sampah” Movement in Pramuka Island

Sari Wulandari

2018

Abstract

Waste is a global problem. It contaminates land, water and air. With the case study on Pramuka Island, several facts show that waste affect the survival of marine life, ecology, human life, influenced the environment in the sea and inland. There is a permaculture community in Pramuka Island who is active in reducing their own waste everyday and promotes local culinary that use local ingredients and environment-friendly packaging. Local culinary has the potential to attract tourist. The community try to get millennials as they loves to travel, try new things, and live closely with social media. This research studied on how the social media can enhance local food to support Pulauku NOL Sampah movement. The research method is qualitative with ethnographic approach to understand a process. Circuit of Culture used in analyzing the culture around the local culinary and the movement. The research outcomes are some aspects which need to be considered when delivering messages through visual communication materials. Since a product is promoted through social media, it should be accompanied by suitable frame of mind on the producers and the consumers. Local foods representing an ideal lifestyle which far apart from the urban reality and the contemporary culture..

Paper Citation

in Harvard Style

Wulandari S. (2018). Local Food Enhancement with Social Media to Support “Pulauku Nol Sampah” Movement in Pramuka Island. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC, ISBN 978-989-758-515-9, pages 179-184. DOI: 10.5220/0010004600002917

in Bibtex Style

@conference{binus-jic18,
author={Sari Wulandari},
title={Local Food Enhancement with Social Media to Support “Pulauku Nol Sampah” Movement in Pramuka Island},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,},
year={2018},
pages={179-184},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010004600002917},
isbn={978-989-758-515-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,
TI - Local Food Enhancement with Social Media to Support “Pulauku Nol Sampah” Movement in Pramuka Island
SN - 978-989-758-515-9
AU - Wulandari S.
PY - 2018
SP - 179
EP - 184
DO - 10.5220/0010004600002917