The Instant President and the Extemporaneous Disruption of Today’s Indonesia: A Socio-semiotic Reading of Digital Advertisement: Shopee - Sepedanya Mana?

Andreas Akun, Retnowati

2018

Abstract

Indonesia is inevitably entering the era of digital disruption with its transforming impacts on economy, politics and culture. The digital technology advances too fast just to show a yawning gap of readiness between the disruptor aggressive invasion and the incumbent dawdling coping with it. This article provides textual analysis of the online shopping advertisement video through socio-semiotic approach. It also analyses the multimodal significations of the ad and meaning making of it from university students’ perspective. The result of the study shows that the ad signifies the contesting ideologies of modern and instant life culture and its non-urgent traditional culture.

Paper Citation

in Harvard Style

Akun A. and Retnowati. (2018). The Instant President and the Extemporaneous Disruption of Today’s Indonesia: A Socio-semiotic Reading of Digital Advertisement: Shopee - Sepedanya Mana?. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC, ISBN 978-989-758-515-9, pages 273-278. DOI: 10.5220/0010006400002917

in Bibtex Style

@conference{binus-jic18,
author={Andreas Akun and Retnowati},
title={The Instant President and the Extemporaneous Disruption of Today’s Indonesia: A Socio-semiotic Reading of Digital Advertisement: Shopee - Sepedanya Mana?},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,},
year={2018},
pages={273-278},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010006400002917},
isbn={978-989-758-515-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,
TI - The Instant President and the Extemporaneous Disruption of Today’s Indonesia: A Socio-semiotic Reading of Digital Advertisement: Shopee - Sepedanya Mana?
SN - 978-989-758-515-9
AU - Akun A.
AU - Retnowati.
PY - 2018
SP - 273
EP - 278
DO - 10.5220/0010006400002917