The Effectiveness of Social Campaign “Mari Kembali Ke Desa” towards First Jobbers Who Came from outside Jakarta: A Pre-test Logo and Advertising

Vashti Trisawati Abhidana, Novi Dila Kana

2018

Abstract

Urbanization in Indonesia brings a complex problem in the cities. People from the rural area perceive big city will bring more prosperity than living in their village. However some young adults who lived in the rural area before they took a higher education, think about to groom and grow their own village to make the community alive and make some changes. Therefore through the social campaign “Ayo Kembali Ke Desa” created by one of the graphic design new media students (GDNM), which the content is motivating young adults to go back to the village. In this paper is conducting a pre test for campaign logo and promotional materials that has been created, because in social campaign conducting a pre test is a mandatory before launching the campaign. Through qualitative research with focus group discussion the campaign has good prospect gain the interest of the target audience with several adjustments.

Paper Citation

in Harvard Style

Abhidana V. and Kana N. (2018). The Effectiveness of Social Campaign “Mari Kembali Ke Desa” towards First Jobbers Who Came from outside Jakarta: A Pre-test Logo and Advertising. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC, ISBN 978-989-758-515-9, pages 311-316. DOI: 10.5220/0010007100002917

in Bibtex Style

@conference{binus-jic18,
author={Vashti Trisawati Abhidana and Novi Dila Kana},
title={The Effectiveness of Social Campaign “Mari Kembali Ke Desa” towards First Jobbers Who Came from outside Jakarta: A Pre-test Logo and Advertising},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,},
year={2018},
pages={311-316},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010007100002917},
isbn={978-989-758-515-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,
TI - The Effectiveness of Social Campaign “Mari Kembali Ke Desa” towards First Jobbers Who Came from outside Jakarta: A Pre-test Logo and Advertising
SN - 978-989-758-515-9
AU - Abhidana V.
AU - Kana N.
PY - 2018
SP - 311
EP - 316
DO - 10.5220/0010007100002917