was a popular shopping center, equipped with
children's playground and the latest entertainment
establishment in the city. The presence of Cunda
Plaza encourages the construction of several other
establishments such as Sultan Malikussaleh Airport,
Bank of Indonesia office and other similar building
types in Lhokseumawe. The physical development
ensued from petrodollar giving shape to modern
buildings and the urban landscape of Lhokseumawe.
It became the capital of North Aceh District. The
growth of the city increased the pace of urbanization
and the lifestyles of people changed from an agrarian
to a consumer society. With the existence of Cunda
Plaza, it became the center of favorite places for the
youngsters and public at large. Along the western
part of Cunda Plaza there are rows of retail shops
outlets providing various services and businesses.
Thus, Cunda Plaza is a well-known modern shopping
center at that time. However, in 1998, the political
reformation that took place in Indonesia sparked the
beginning of unsafe and internal conflicts both
politically and commercially. The new political
movement affects the production activities in PT
Arun NGL declined tremendously. The decline in the
production also led to the laid off the staffs and
general workers and led to the displacement of the
people. The shift of activities slowly taking place.
The declining of the activities suddenly turned some
areas into an unutilized and abandoned urban space
until late 2010’s.
The death of “petrodollar city” did not destroy the
features of Lhokseumawe completely. In the year
2001 Malikussaleh University was established by the
government to cater for academic pursuit of the locals
in the northern region of Aceh. The location of
Malikussaleh as a higher institution in the region
became the anchor activities of the city of
Lhokseumawe again. The enrolment of the student at
the university is reaching 12,000 students and
suddenly, it became the hub of neighborhood regional
development center. Once again, the campus
activities emerged as a continuous economic
attraction to the region. From there, the businesses
started to flourish again. The phenomenon of campus
activities in Lhokseumawe has become the lifeline to
generate a life in the city. The outset of this research
is focusing on the revitalizing of unutilized urban
space of Lhokseumawe including the Cunda Plaza
area for enhancing the city life.
2 LITERATURE
The process of revitalization in an area or part of the
city includes improving the physical and economic
aspects of buildings and urban spaces. Physical
revitalization is a short-term strategy intended to
encourage long-term economic growth. Physical
revitalization believed to improve the physical
condition (including public spaces) of the city, but not
in a long-term process. It is necessary to improve an
economy by considering the social, cultural and
environmental aspects of the locality (Danisworo and
Martokusumo, 2000).
A city is a complex organism and the activities are
complex as well, thus, economic revitalization do not
solely depend entirely on physical aspects alone,
several other aspects need to be addressed as follows
(Danisworo and Martokusumo 2000):
Physical intervention - helps to initiate the
physical activities of revitalization to be carried
out in stages, including the development and
improvement of the quality and physical
condition of buildings, green open space,
connecting the urban systems, and street
furniture.
Economic rehabilitation - physical
improvement of places including the areas that
are targeted for short-term economic
development as well as the informal and formal
economic activities either local or international
economic development for value aided services
of the city. In the vitality context of
revitalization it needs to be developed into
multi-functional activities that include physical,
economic, and social activities..
Social / institutional revitalization - The success
of revitalizing an area will be measurable if the
elements used to create an interesting
environment is tangible and transparent and not
solely on creating a beautiful place. These
activities should have a positive impact that
helps to improve the dynamics and social life of
the community.
As explained in the above descriptions, the efforts
to increase the vitality of the region can be managed
through an arrangement of elements of attraction and
activities that is accessible with a strong linkage for
comfort and image representations. The attraction
element is a region generator expected by the urban
governance to generate vitality. The element can
inculcate a place or a sense of place. The place must