Product Quality Growth Analysis using Canonical Correlation in Small Business

Ami Dilham, Baby Karina Fawzeee, Fivi Rahmatus Sofiyah

2018

Abstract

This paper is a concept of small business resistance in the point of product quality growth in facing the progress of transformation era with case study : village-owned small enterprises in Deli Serdang. Through this research, it is expected that they have good resistance by making the best product quality. The method used is descriptive and canonical correlation analysis method. The result shows that willingness to pay more, loyalty as the dependent variable and responsiveness as the independent one give the strong factor. The rest weakness factor must be improved to get the small medium enterprises (SMEs) product quality growth

Paper Citation

in Harvard Style

Dilham A., Fawzeee B. and Sofiyah F. (2018). Product Quality Growth Analysis using Canonical Correlation in Small Business.In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR, ISBN 978-989-758-449-7, pages 1248-1253. DOI: 10.5220/0010071012481253

in Bibtex Style

@conference{icosteerr18,
author={Ami Dilham and Baby Karina Fawzeee and Fivi Rahmatus Sofiyah},
title={Product Quality Growth Analysis using Canonical Correlation in Small Business},
booktitle={Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,},
year={2018},
pages={1248-1253},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010071012481253},
isbn={978-989-758-449-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,
TI - Product Quality Growth Analysis using Canonical Correlation in Small Business
SN - 978-989-758-449-7
AU - Dilham A.
AU - Fawzeee B.
AU - Sofiyah F.
PY - 2018
SP - 1248
EP - 1253
DO - 10.5220/0010071012481253