Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City

Nurlinda, Wardayani, Iskandar Muda

2018

Abstract

This study aims to see whether organizational readiness, technological readiness and external environment affect the adoption of e-Commerce on micro, small, and medium enterprises in the city of Medan. This research is a quantitative research with primary data and using questionnaires sent online to the respondents. The sample is the target population analyzed by using multiple linear regression. The results of the data testing showed that the organizational readiness variables did not affect the adoption of e-commerce on MSMEs, but for the technology readiness variables the test results showed that this variable had a positive and significant effect on the adoption of e-commerce on MSMEs, but for external environmental variables the results of testing shows that there is a positive influence of this variable on the adoption of e-commerce on MSMEs, but the effect is not significant.

Paper Citation

in Harvard Style

Nurlinda., Wardayani. and Muda I. (2018). Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City.In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR, ISBN 978-989-758-449-7, pages 1301-1311. DOI: 10.5220/0010072313011311

in Bibtex Style

@conference{icosteerr18,
author={Nurlinda and Wardayani and Iskandar Muda},
title={Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City},
booktitle={Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,},
year={2018},
pages={1301-1311},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010072313011311},
isbn={978-989-758-449-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,
TI - Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City
SN - 978-989-758-449-7
AU - Nurlinda.
AU - Wardayani.
AU - Muda I.
PY - 2018
SP - 1301
EP - 1311
DO - 10.5220/0010072313011311