Healthy and Nutritional Food Enterprises (Bika Ambon and Bolu)

Empowerment to Improve Production and Marketing Management

in Serdang Bedagai and Deli Serdang District

Tukiman

and K. Rochadi

Department of Health Education and Behavioral Science, Faculty of Public Health, Universitas Sumatera Utara, Medan,

Indonesia

Keywords: Food Dealer, Health Promotion, Food Additive, Informal Sector.

Abstract: Bika Ambon and bolu is one of Medan specialty food, which have unique texture and distinctive taste. In

Bingkat Village, there is a Bika Ambon entrepreneur, in which the facility and infrastructure, processing, and

production are still simple, and the marketing is yet to spread. In Sidodadi Ramunia Village, there is a bolu

entrepreneur, in which the production has yet to vary and the nutritional and protein indulgence are

insufficient. Therefore, through this community service the skill in producing healthy and nutritional cakes is

being improved, better taste is being refined, and the marketing of product is being increased. The approach

method performed with training, guidance, and assistance to the partnered entrepreneurs of bika ambon and

bolu. From the result of community service conducted, empowerment is performed through lecture and

discussion to improve the knowledge and skill of the partner in choosing the materials, and processing healthy

and nutritional cakes. Moreover, they are also equipped with the facility and infrastructure to process healthy

cakes. The entrepreneurs have been given an oven to cook and forty five baking pans for baking bika ambon

and bolu. For the sake of business, then the bika ambon business is given the name Barokah.

1 BACKGROUND

Recently, the trend of bread and cake has been

increasing an average of 10% per year. According to

Hardi jaya, bread product generally gives the biggest

contribution in the development of bakery industry,

which is 60%, the remaining is for traditional cake,

western cake, and pastries. Bika ambon and bolu

(sponge cake)are included in the baking product and

contributed in the development of bakery industry in

Sumatera Utara.

Bika ambon and bolu can be categorized as Medan

specialty food, which have unique texture and

distinctive taste. The ingredients of bika ambon

consist of tapioca flour, egg, and sugar, to give a

sweet taste. Bika ambon can be enjoyed anytime by

everyoneas a treat, and it feels incomplete without

bringing bika ambon and bolu from Medan. Bika

ambon, which being sold in the market, only comes

in rectangular form. Based on the survey result, there

are a small number of people who do not like bika

ambon due to the high level of sweetness.

The increase of food safety for the food dealer in

informal sector to preserve the food in order to avoid

materials damage, whether it is mechanical damage,

physical damage, microbiological damage, and

chemical damage to reduce the possibility of quality

degradation and causing a negative effect to the

consumer.

In Bingkat Village, Pegajahan Sub-district,

Serdang Bedagai District, there is a small scale,

home-based, bika ambon entrepreneur due to

insufficient equipments and limited area of

marketing. In Sidodadi Ramunia Village, Beringin

Sub-district, Deli Serdang District, there are a group

of bolu-maker, the cake produced by them is very

simple and have limited variations, either from

materials, cake shape, and its hygiene, as well as the

marketing where they only entrust the cake to small

shops. With the enactment of the Asean Economics

Community (MEA) by the Ministry of Trade Republic

of Indonesia (Kementerian Perdagangan Republik

Indonesia) which is a form of realization from the

ultimate goal of economics integration in Southeast

Asia. Then MEA can be a great challenge to Indonesia

since there will be many imported products coming

1580

Tukiman, . and Rochadi, K.

Healthy and Nutritional Food Enterprises (Bika Ambon and Bolu) Empowerment to Improve Production and Marketing Management in Serdang Bedagai and Deli Serdang District.

DOI: 10.5220/0010089415801583

In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramiﬁcation Researches (ICOSTEERR 2018) - Research in Industry 4.0, pages

1580-1583

ISBN: 978-989-758-449-7

into Indonesia will threaten local industry which is in

competition with more qualified multinational

products including food, through this community

service the empowerment of healthy and nutritional

bika ambon and bolu is conducted to improve the

production and marketing management in Serdang

Bedagai and Deli Serdang District.

2 PARTNER PROBLEM

From the description above, it can be concluded the

problem of the partner is as follows:

1. The lack of skill of bika ambon and bolu

entrepreneurs on the processing of production

with various variations so it has high selling

price.

2. The lack of skill of bika ambon and bolu

entrepreneurs in packaging which will add to

the selling price.

3. The lack of skill of entrepreneurs in marketing

the product of healthy and nutritional bika

ambon and bolu.

4. The lack of adequate equipment to increase

production.

3 ACTIVITY METHOD

The activity method includes:

1. Bika ambon and bolu entrepreneurs training on

product processing with variation of lecture

method, discussion, and direct practice.

a) Activity Plan

The socialization of community service

which is an explanation of training plan on

the entrepreneurs (bika ambon and bolu).

The socialization of community service is

given to the partner so they can understand

the meaning and purpose of the community

service. Other than that, this social campaign

will form an attitude and desire to be fully

involved in the community service.

According to this, then the implementation

of the activity proceeds well.

b) Outcome

1) 100% of Bika Ambon and Bolu

entrepreneurs are participating in the

training on the variation of bika ambon

and bolu.

2) 80% of the entrepreneurs have skill to

processing product with variation so as

to have a high selling price.

2. Bika ambon and bolu packaging training to add

to the selling price. This training is conducted

through lecture method, discussion, and direct

practice.

a) Activity Plan

Training of product processing with

variations to add to the selling price. This

training is performed with the community

service team, considering the limited

variations of bika ambon and bolu by adding

local materials that can improve the nutrition

value of bika ambon and bolu.

b) Outcome

1) 100% of entrepreneurs are participating

in the training of materials choosing,

preparation, processing, presentation,

and food storage.

2) 80% of entrepreneurs understand the

materials choosing, preparation,

processing, presentation, and food

storage.

3. Entrepreneur’s skill enhancement training in

marketing healthy and nutritional bika ambon

and bolu with lecture method and discussion.

a) Activity Plan

The training of product processing with

variations so as to have a high selling price

with an emphasis on marketing aspects. This

training is performed with the community

service team, considering the limited

variations of bika ambon and bolu by adding

local materials that can improve the nutrition

value of bika ambon and bolu.

b) Outcome

1) 100% of entrepreneurs is participating

in the training of healthy and nutritional

bika ambon and bolu marketing.

2) 80% of entrepreneurs are skill in

healthy and nutritional bika ambon and

bolu marketing.

4. Equipment procurement to increase the

production through the utilization and

maintenance with lecture method, discussion,

and direct practice.

a) Activity Plan

The lack of facility and infrastructure to

support the production process with lecture

method, discussion, and direct practice.

b) Outcome

80% of entrepreneurs is adding adequate

equipments to increase the production.

Healthy and Nutritional Food Enterprises (Bika Ambon and Bolu) Empowerment to Improve Production and Marketing Management in

Serdang Bedagai and Deli Serdang District

1581

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4 PARTNER PARTICIPATION

The partner is the head of entrepreneurs group (bika

ambon and bolu), which organized into healthy and

nutritional cake entrepreneurs’ group, is requested to

actively to monitor the implementation of cake

processing, the variations and shape of cake as well

as the marketing of other cake entrepreneurs in the

surrounding environment. After the community

service is conducted, the partner of healthy and

nutritional bika ambon and bolu group is expected to

maintain the facility provided by the community

service team and then facilitate the facility and

infrastructure for cake processing to meet the health

requirements.

Healthy and nutritional bika ambon and bolu

entrepreneurs’ group is also expected to cultivate

other cake entrepreneurs to maintain health and

nutrition principles in producing various cakes.

5 COMMUNITY SERVICE

RESULT OF BIKA AMBON AND

BOLU ENTREPRENEURS

EMPOWERMENT TO

IMPROVE THE PRODUCTION

AND MARKETING

MANAGEMENT IN SERDANG

BEDAGAI AND DELI

SERDANG DISTRICTS

5.1 Social Campaign

Before the training is conducted, a social campaign is

conveyed among entrepreneurs to become partners

with the purpose of the partners to understand the

meaning and purpose of the community service.

Other than that, this social campaign is expected to

form an attitude and desire to be fully involved in the

community service, the community service is being

conducted on 18

May 2018. During social campaign

the community service team informed they will

recruit bika ambon and bolu entrepreneurs, who are

motivated in participating in the community service.

In the discussion the willingness and commitment of

the entrepreneurs to become participants are being

asked. There are approximately 18 training

participants from several bika ambon and bolu

entrepreneurs groups and other community members

who are willing to participate in the training.

Figure 1: The Community Service Team with Partners in

Bika Ambon and Bolu Entrepreneur’s Place.

5.2 The Training

Training of product processing with variations to add

to the selling price. This training is performed with

the community service team, considering the limited

variations of bika ambon and bolu by adding local

materials that can improve the nutrition value of bika

ambon and bolu. This training is needed to give a

good understanding of the meaning and

implementation of the community service. The

understanding of the activity and its implementation

will ease the realization of the community service

purpose so bika ambon and bolu entrepreneurs can

have high selling price. Meanwhile, a training to

improve the marketing is conducted on the partners

who have the skill to process healthy and nutritional

bika ambon and bolu. This training is being

conducted in 25

May 2018 at one of the resident’s

house.

Figure 2: The Oven and Baking Pans Given to the Partners

at the Bika Ambon and Bolu Entrepreneur’s Place.

5.3 The Establishment of Healthy and

Qualified Food Dealer Group

In the future, the follow-up expectation after the

training is the establishment of new bika ambon and

bolu entrepreneurs.The activity evaluation is held 2

months after the training is conducted.

Based on the community service result, a training

to improve the skill in bika ambon and bolu

packaging and product processing with variations

was completed. In order to motivate bika ambon and

bolu entrepreneurs, the community service team

distributed an oven and 45 baking pans. Lastly, a

group of healthy and nutritional bika ambon and bolu

entrepreneurs has been established.

ICOSTEERR 2018 - International Conference of Science, Technology, Engineering, Environmental and Ramiﬁcation Researches

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ACKNOWLEDGEMENTS

Thank you to the Community Service Institute

(Lembaga Pengabdian Kepada Masyarakat)

Universitas Sumatera Utara as the fund source of

Community Service (Lembaga Pengabdian Pada

Masyarakat) with Mono Scheme, Non PNBP Fund

Source Fiscal Year 2018 Number:

379/UN5.2.3.1/PPM/2018 16

April 2018.

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Healthy and Nutritional Food Enterprises (Bika Ambon and Bolu) Empowerment to Improve Production and Marketing Management in

Serdang Bedagai and Deli Serdang District

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