Rubber Production Marketing Strategy

Ainun Mardhiyah

2018

Abstract

Marketing strategy is a comprehensive and unified plan in the field of marketing that provides guidance on activities to be carried out in achieving company goals. In the marketing process, agricultural products have several functions that must be accommodated by the producers and elements involved in distribution which are often functions which cause problems that must be required by producers and elements involved in the marketing chain. Prices in a business or business are very necessary, because with the price will be known the benefits of one's business activities. No exception in marketing rubber production, it is very important to see how the price is, because if the price that can be sold by a cheap farmer, then pity the farmers, but this is one of the reasons why the price is involved when talking business. Product quality is also needed in marketing. Product quality is a very important thing in determining the choice of a product by consumers. The product offered must be a product that is really well tested about its quality, because for consumers who are prioritized is the quality of the product itself. Consumers will prefer and choose products that have better quality when compared to other similar products that can meet their needs and desires.

Paper Citation

in Harvard Style

Mardhiyah A. (2018). Rubber Production Marketing Strategy.In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR, ISBN 978-989-758-449-7, pages 1736-1740. DOI: 10.5220/0010097517361740

in Bibtex Style

@conference{icosteerr18,
author={Ainun Mardhiyah},
title={Rubber Production Marketing Strategy},
booktitle={Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,},
year={2018},
pages={1736-1740},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010097517361740},
isbn={978-989-758-449-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,
TI - Rubber Production Marketing Strategy
SN - 978-989-758-449-7
AU - Mardhiyah A.
PY - 2018
SP - 1736
EP - 1740
DO - 10.5220/0010097517361740