Data in this study was obtained directly through and 
reference books relating to human resources (HR), 
especially those related to Recruitment. 
3 LITERATURE STUDY 
3.1  Human Resource Management 
According to Mondy, human resources are Brands or 
Branding that are very important for an organization 
(Mondy 2008), human resources (HR) in running 
their business must have various abilities to develop 
and implement environmental technology and can see 
opportunities and face failure in every activity do it. 
this is, of course, difficult for SMEs who have limited 
resources. Therefore, need to be accompanied by an 
institution so that the SMEs can optimize their 
business. In order for SMEs to succeed in their 
Business Incubis Center and technology, USU needs 
to recruit tenant SMEs so that the right people can be 
found as new entrepreneurs. Therefore, the 
competitiveness of SMEs from year to year should be 
increased due to joining an institution such as a 
cooperative or the Business and Technology 
Incubator Center (Dalimunthe 2015). 
Human resource management is the management 
of a number of individuals in the organization of 
Human Resources (HR) to occupy the most important 
position. Therefore, in obtaining prospective Tenant 
SMEs at the USU-style Technology Incubator Center. 
need to select, place and recruit appropriately 
prospective Tenant SMEs to obtain competitive 
Tenant SMEs. Resources will be useless if not 
handled by incompetent human resources (Suryana 
2015). Efforts to plan and obtain candidates for the 
USU-based technology Tenub UKM center. by 
holding, selecting, placing and assigning members 
appropriately has become an important concern for 
every competitive organization. Human Resource 
Management aims to formulate the needs of business 
incubator centers in obtaining HR that can be used as 
Tenant SMEs as successful new entrepreneurs. 
Therefore, to develop and empower the SMEs so that 
the optimization of individuals concerned, 
organizations, communities served. 
The goal of human resource management is 
related to all activities that can ensure that human 
resources can be used effectively and equitably for 
the benefit of individual organizations and society. 
Human resource management is also a development 
and human empowerment so that it can improve the 
commitment competence of the Tenant UKM. As 
USU, human resource management has a role to 
improve the competence of human resources that 
become Tenant. Human resource management at the 
business incubator center aims to be used as a 
beginner in the development and empowerment, so as 
to obtain a level of optimization for individuals who 
want to become start-ups or new business people. 
with appropriate qualifications so that prospective 
Tenant SMEs can grow to become successful and 
successful new entrepreneurs. So as to make a 
productive contribution to economic growth, 
especially in North Sumatra, as well as being a human 
resource that can contribute to the economy in the 
North Sumatra region as a successful entrepreneur 
and has the competitiveness and is responsible for 
social conditions and has ethics and strategic 
objectives in developing his business. Meanwhile, 
according to Hasibuan (2012: 244) and Sulistiyani 
(2012: 10 "Human Resource Management is the 
human potential inherent in a person that includes 
physical and non-physical potential, as well as an 
integrated ability of physical power possessed by an 
individual, namely behavior and nature determined. 
by heredity and environment, while her work 
performance is motivated by the desire to fulfill her 
satisfaction. 
3.2  Definition of Recruitment and 
Selection 
Recruitment is a process or activity in attracting 
people at the right time with sufficient amounts and 
having the right conditions to apply to an organization 
(Moundy 2008). Therefore the organization in 
seeking and attracting job applicants should be able 
to motivate, to demonstrate the skills, expertise, and 
knowledge needed for applicants. 
In the recruitment process consists of two phases, 
namely: 
.In disseminating information to potential 
applicants that there are job openings, thus attracting 
the applicant concerned and can directly exclude 
applicants who do not meet the qualified 
qualifications. Key wishes that are part of the 
recruitment are as follows. 
1. Determine the HR requirements in the term 
determined by the organization about the type of 
work (job title) and its level in the organization. As 
well as trying to get information about the 
development of market conditions related to human 
resources. then make a systematic and integrated 
recruitment program. 
3.3  Objectives of Recruitment and 
Selection 
In an organization to determine someone who is a 
qualified candidate. It is necessary to think about the 
recruitment process so as to produce good individuals