Towards the Empowerment of Social Media in the Development of Chilli Businesses in the “Tunas Harapan” Farmer Group in Pangurabaan Village, Sipirok Tapanuli Selatan

Syafruddin Pohan, Lusiana Andriani Lubis

2018

Abstract

Tunas Harapan Farmer Group in Pangurabaan Village in Sipirok Subdistrict is the center of chilli business development not only in Sipirok District, but for South Tapanuli Regency. Besides being able to meet the needs of the local market in Sipirok District, the harvest is also marketed to West Sumatra. This phenomenon is really interesting because, this farmer group was born and developed from internet media. Another thing is also important, when viewed from the aspect of capital and technical mastery of agriculture, they exist without the involvement of the government and the Regional Representative Council of South Tapanuli Regency. This research uses mixed methods, between quantitative research through surveys and qualitative research through interviews and focus group discussions / focus group discussions. The results showed that the use of internet-based media such as Facebook and WhatsApp contributed to the development of chilli crops, but internet media had not been used for start-up marketing. The recommendation of this research is the need for training, mentoring and internet-based media literacy for the development of marketing and downstream processing of chilli products.

Paper Citation

in Harvard Style

Pohan S. and Lubis L. (2018). Towards the Empowerment of Social Media in the Development of Chilli Businesses in the “Tunas Harapan” Farmer Group in Pangurabaan Village, Sipirok Tapanuli Selatan.In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR, ISBN 978-989-758-449-7, pages 1765-1770. DOI: 10.5220/0010099617651770

in Bibtex Style

@conference{icosteerr18,
author={Syafruddin Pohan and Lusiana Andriani Lubis},
title={Towards the Empowerment of Social Media in the Development of Chilli Businesses in the “Tunas Harapan” Farmer Group in Pangurabaan Village, Sipirok Tapanuli Selatan},
booktitle={Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,},
year={2018},
pages={1765-1770},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010099617651770},
isbn={978-989-758-449-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,
TI - Towards the Empowerment of Social Media in the Development of Chilli Businesses in the “Tunas Harapan” Farmer Group in Pangurabaan Village, Sipirok Tapanuli Selatan
SN - 978-989-758-449-7
AU - Pohan S.
AU - Lubis L.
PY - 2018
SP - 1765
EP - 1770
DO - 10.5220/0010099617651770