Analyzing the Political Economy of Indonesia’s Global Hijab-Fashion Goal 2020: A Neo-Gramscian Perspective

Witri Elvianti

2018

Abstract

The Government of Indonesia (GoI) is in ways of aiming itself to become the next Mecca of global hijab fashion Mecca by 2020. To promote and socialize hijab fashion trend, on 21 September 2016, the Ministry of Trade of Indonesia’s government under President Joko Widodo’s administration officially opened an event called ‘Hijab, Fashion, & Accessories Mall to Mall 2016’. This study came to questioning whether or not it succeeds the influence of Indonesian political Islam in challenging the hegemony of state and neo-liberal capitalism. Recent literatures put little emphasis on the state and global level of analysis as to elucidate this hijab trend in Indonesia. With reference to neo-Gramscian methodology and theorization on hegemony, the analyst seeks to fill this gap by historicizing the political economy of Indonesia’s global hijab fashion goal 2020. Employing qualitative study and using library research to earning secondary resources, the analyst found that the Indonesia’s global hijab fashion goal 2020 shows the hegemonic power of the state and neo-liberal capitalism. Instead of absorbing political Islam agenda in challenging the hegemony of neo-liberal economy and its body of politics, Muslim society rather shows adaptability toward the values brought by neo-liberal capitalism in greater details. Therefore, the analyst comes to conclude that capitalization of hijab remains massive in contemporary Indonesia.

Paper Citation

in Harvard Style

Elvianti W. (2018). Analyzing the Political Economy of Indonesia’s Global Hijab-Fashion Goal 2020: A Neo-Gramscian Perspective. In Proceedings of Airlangga Conference on International Relations - Volume 1: ACIR, ISBN 978-989-758-493-0, pages 239-249. DOI: 10.5220/0010275600002309

in Bibtex Style

@conference{acir18,
author={Witri Elvianti},
title={Analyzing the Political Economy of Indonesia’s Global Hijab-Fashion Goal 2020: A Neo-Gramscian Perspective},
booktitle={Proceedings of Airlangga Conference on International Relations - Volume 1: ACIR,},
year={2018},
pages={239-249},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010275600002309},
isbn={978-989-758-493-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of Airlangga Conference on International Relations - Volume 1: ACIR,
TI - Analyzing the Political Economy of Indonesia’s Global Hijab-Fashion Goal 2020: A Neo-Gramscian Perspective
SN - 978-989-758-493-0
AU - Elvianti W.
PY - 2018
SP - 239
EP - 249
DO - 10.5220/0010275600002309