Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service

Abdul Harris, Syukur Kholil, Iskandar Zulkarnain

2018

Abstract

Some companies have taken advantage of sophisticated technological in marketing their products and services. In marketing and service the company's products can not be separated from the communication that has been used. Introduction to communication from the simple use untill the sophisticated computer devices. It means that information products and services can be so quickly reached the consumers. The speedy is influent to the results of sales and corporate performance in reaching the customer as much as possible. In recent years it has been initiated by Nadim Makarim 'a type of public transportation that can be ordered by consumers via mobile phone by using internet network in order to answer the public need for public transportation means to penetrate congestion in a relatively short time. Although it could cause pros and cons at the beginning of its operation but now it is known very well by the public. This is due to the marketing communications intensively so that people can already count on the type of two-wheel transportation initiated. In some areas in Indonesia due to technological advances have been able to reach and develop this business. Medan is no exception as the third largest city in Indonesia. A simple method and very easy to use, so many society use this mode of transportation. Application available and can be download and then the user already can order Go-Jek online.

Paper Citation

in Harvard Style

Harris A., Kholil S. and Zulkarnain I. (2018). Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service. In Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST, ISBN 978-989-758-496-1, pages 576-583. DOI: 10.5220/0010361105760583

in Bibtex Style

@conference{icest18,
author={Abdul Harris and Syukur Kholil and Iskandar Zulkarnain},
title={Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service},
booktitle={Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,},
year={2018},
pages={576-583},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010361105760583},
isbn={978-989-758-496-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,
TI - Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service
SN - 978-989-758-496-1
AU - Harris A.
AU - Kholil S.
AU - Zulkarnain I.
PY - 2018
SP - 576
EP - 583
DO - 10.5220/0010361105760583