MHealth Technology as a Tool to Promote Blood Donation

Joélia Rodrigues da Silva, Christina César Praça Brasil, Bruno Praça Brasil, Larissa Barbosa Paiva, Vinicius Freire de Oliveira, José Eurico de Vasconcelos Filho, Francisco Wandemberg Rodrigues dos Santos

2018

Abstract

The blood donation scenario and its effect on the treatment of patients with hematological diseases and in emergency situations is a constant concern in the health area, requiring guided actions that allow improvements in the donor recruitment and retention processes, and therefore, the increase and maintenance of blood donation. To meet this social demand, an exploratory, qualitative study was carried out with the objective of creating a cell phone application that supports blood donor recruitment and fidelization through prevalent and interactive communication and technological resources, generating social engagement. The new information technologies have been increasingly disseminating in the several social settings as a way of collecting, recording, producing, processing and sharing data and information. A research was carried out to identify the existence of applications that support the activities of the Brazilian blood donation units, integrated to the database and with gamification resources, with none being identified with these characteristics. The proposed tool has differential characteristics in relation to the applications available in the market and may be effective in blood donor recruitment and in supporting health promotion. The application has a deadline of November 2017 to start being used.

Paper Citation

in Harvard Style

Silva J., César Praça Brasil C., Praça Brasil B., Barbosa Paiva L., Freire de Oliveira V., Eurico de Vasconcelos Filho J. and Rodrigues dos Santos F. (2018). MHealth Technology as a Tool to Promote Blood Donation. In Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2018) - Volume 5: HEALTHINF; ISBN 978-989-758-281-3, SciTePress, pages 471-477. DOI: 10.5220/0006597804710477

in Bibtex Style

@conference{healthinf18,
author={Joélia Rodrigues da Silva and Christina César Praça Brasil and Bruno Praça Brasil and Larissa Barbosa Paiva and Vinicius Freire de Oliveira and José Eurico de Vasconcelos Filho and Francisco Wandemberg Rodrigues dos Santos},
title={MHealth Technology as a Tool to Promote Blood Donation},
booktitle={Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2018) - Volume 5: HEALTHINF},
year={2018},
pages={471-477},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006597804710477},
isbn={978-989-758-281-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2018) - Volume 5: HEALTHINF
TI - MHealth Technology as a Tool to Promote Blood Donation
SN - 978-989-758-281-3
AU - Silva J.
AU - César Praça Brasil C.
AU - Praça Brasil B.
AU - Barbosa Paiva L.
AU - Freire de Oliveira V.
AU - Eurico de Vasconcelos Filho J.
AU - Rodrigues dos Santos F.
PY - 2018
SP - 471
EP - 477
DO - 10.5220/0006597804710477
PB - SciTePress