
 
 
of  smartphones,  personal  computers,  computerized 
things of daily life, and the Internet. The ubiquitous 
use  of  digital  media  leads  to  continuous  informal 
learning,  largely  independently  from  intentions, 
structures,  and  activities  of  the  formal  education 
system  and  its  teachers.  That  means,  that  learning 
happens more and more independent from traditional 
authorities like parents, teachers, or publishers. 
Digital  media’s  omnipresence  together  with  its 
efficient  transmission  of  communication  content 
leads to an increase in real time reach. For example, 
immediately after writing a blog post it can be read 
by thousands and millions of other people as well as 
by machine  based agents.  This  works similarly for 
real time sharing  of  performance  and  vital data  on 
fitness platforms as shown in Figure 1. No layouting, 
printing, physical distribution, and scanning to make 
the  content  readable  by  machines  is  necessary. 
Therefore, informal learning can utilize more content 
with promptness as core value. At the same time, also 
the  critical  analysis  and  embedding  in  one’s  own 
point  of  view,  often  seen  as  the  opposite  of 
promptness, can lead to informal learning processes 
based on digital media. Both promptness and in-depth 
analysis  happen  in  the  learning  episode  shown  in 
Figure  1.  Informal  learning  gains  more  degrees  of 
freedom  by  combining  different  alteration 
mechanisms  and  doesn’t  solely  suffer  changes 
induced by digital media.  
While creating communication content, it can be 
copied without loss in quality, with no or extremely 
low marginal cost, and without  much time  needed. 
This  Copy-ability  leads  to  a  significant  increase  in 
content in form of text, pictures, video, and linkages 
between them, and consequently leads to a strongly 
extended  perception  sphere  for  informal  learning. 
Growing  demands  concerning  learning  in  the 
affective  domain  is  a  consequence  for  learning, 
particularly  in  the  field  of  receiving  including 
awareness and willingness to hear and give attention 
to a certain issue. This alteration mechanism could be 
a fruitful connecting point between informal learning 
and  formal  settings  with  teachers  –  not  only  by 
‘teaching’  media  literacy but  mainly by  building a 
scaffold to learn informally in the fields of awareness 
and willingness during daily life behavior.  
Traceability  is  mostly  seen  as  an  alteration 
mechanism  for  the  domain  of  transmission  and 
access.  But  it  also  strongly  alters  the  creation  of 
content. Every activity with digital media is traced, 
whether someone wants that or not – otherwise digital 
media wouldn’t work technically. Google’s organic 
search  results  as  important  communication  content 
are strongly based on the search behavior of humans 
and  machines.  Tracing  user  behavior  enables 
recommendations  on  e-commerce  sites  as 
personalized  news  feeds.  Whereas  the  tracing  is 
always  done  by  machines,  its  object  can  be  the 
behavior of humans, for example clicking patterns, or 
of machines,  such  as  web crawlers  which generate 
around a third of the Internet traffic. The results of 
tracing  can  be  analyzed  and  used  by  humans  or 
automatically  by  machines  like  the  personalized 
arrangement  of  content  by  Facebook,  which 
permanently creates new content. The consequence of 
that  alteration  mechanism  for  informal  learning  is 
more communications content on the one hand and an 
increased richness of it on the other hand. As shown 
in Figure 4, tracing vital and performance data from 
one’s own bike ride or from live tracking shared by 
peers on platforms like Strava, Garmin Connect, or 
Komoot opens possibilities for informal learning on 
geographic  characteristics  of  the  environment, 
recommended sightseeing opportunities, or historical 
and cultural insights into cities along the route. This 
alteration  mechanism  can  bridge  psychomotor 
activities with informal learning within the cognitive 
and affective domain. 
The  alteration  mechanisms  of  copy-ability, 
efficient transmission, and real time reach lead to no 
doubtlessness  of  deletion.  Immediately  after  its 
creation,  the  communication  content  can  be 
disseminated  widely  within  the  whole  Internet  and 
other networks with or without human intervention. 
Due to the impossibility of knowing the number of 
indistinguishable copies of certain content and their 
current  storage  location,  it’s  hard  to  imagine  that 
somebody can guarantee the full removal of certain 
communication  content.  That  is  the  root  of  the 
discussion on ‘the right to be forgotten’, started by 
Mayer-Schönberger (2011) and that was taken up by 
the  European  Commission.  This  alteration 
mechanism  expands  possibilities  for  informal 
learning  as  it  extends  the  perception  sphere  with 
content,  which  otherwise  would  be  deleted  or 
disappeared.  On  the other  hand,  it  can  also  inhibit 
learner’s willingness to share opinions and personal 
data, and thus, also opportunities for one’s own and 
other’s informal learning shrink.      
4.3.2  Arrange and Link 
Divisibility  offers  the  possibility  to  split 
communication content into any number of packages 
for re-arranging and separate sharing. A widespread 
example is play lists for audio and video files. This 
alteration  mechanism  can  be  directly  led  back  to 
technical  implications  of  digitalization,  specifically 
Digital Media’s Alteration Mechanism for Informal Learning
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