focuses in the operational efficiency (Stair and
Reynolds, 2015). In the 1980s started the concept of
Executive Information Systems (EIS). This system
helps the managers of high hierarchy, including the
president of the company, the vice-president and
members of director council to make better decisions
(Stair and Reynolds, 2015).
The difference between EIS and the other
systems is that new resources to generate dynamic,
multidimensional, prognostic and forecast reports
were introduced. Posteriorly, these and additional
resources were named as BI, which uses the data of
the systems of the companies to support in decision
making (Turban, at all., 2009).
Nowadays, it is recognized that all the necessities
of information executives may be in a good business
intelligence system based on BI (Turban, at all.,
2009). A BI system has four major components: a
Data Warehouse (DW) with its source of data; the
Business Analytics environment, a collection of
tools for manipulating and analysing data in the DW,
including Data Mining; Business Performance
Management (BPM), for monitoring and analysis
performance; and a user interface (such as a
dashboard) (Turban, at all., 2009).
2.5 Business Analytics Environment
(BA)
Business Analytics (BA) is a broad category of
applications and techniques for gathering, storing,
analysing, and providing data access to help
business users make better business and strategic
decisions (Turban, at all., 2009). Figure 1 shows the
three types of Analytics proposed by (Sharda,
Asamoah, and Ponna, 2013).
Figure 1: Three Types of Analytics.
Predictive analysis is used to examinate future
possibilities and it is made through an investigation
of each situation individually. It is necessary to
check the events, purchase habits, consumption
history, and others; this type of Analytics helps in
decision making, mapping possible developments. It
can also be said that this Analytics has a set of
technologies, for example data mining that discovers
relationships and patterns within large volumes of
data that can be used to predict behaviour and
events. Therefore, the predictive is oriented towards
the future, using past events to anticipate the future
(Barneveld, Arnold, and Campbell, 2012).
What defines Analytics of the type reporting or
descriptive is the urgency, that is, it will check in
real time all the data needed to make an immediate
decision. Descriptive Analytics is the most
commonly used and best understood Analytics type.
Descriptive analysis categorizes, characterizes,
consolidates, and classifies data. Descriptive
Analytics includes dashboards, reports (for example,
budget, sales, revenue and costs) and various types
of queries (Lustig and Brenda Dietrich, 2017).
Prescriptive Analytics examines data to evaluate
the possible consequences of each decision that the
manager makes. Prescriptive Analytics provides
information about what to do in a specific situation.
The prescriptive model uses an understanding of
what happened, why it happened and a variety of
"what can happen" analytics to help the user
determine the best course of action to be
accomplished through models and solutions.
Prescriptive analytics is usually not just with an
individual action, but it is in fact a set of other
actions (Maydon, 2017).
Thus, in order to understand the structure,
policies and operations of a company, analytics tools
are very important because it recommends solutions
that allow the organization to achieve its objectives.
To do so, it includes goal definition, how these goals
connect to more specific goals, determining the
action plans how an organization has to commit to
achieve those goals, and estipulate how different
business units and internal and external stakeholders
interact.
2.6 Interface
Because it is important to provide the user with a
more interactive way of viewing and analysing data,
dashboards have been used in this work since they
are one of the most commonly used interface types
in BI systems. A dashboard system can be a
sophisticated set of tools for gathering, analysing,