The Users' Perspective on Autonomous Driving
A Comparative Analysis of Partworth Utilities
Christina Pakusch
1
, Gunnar Stevens
1,2
, Paul Bossauer
1
and Tobias Weber
1
1
Department of Management Sciences, Bonn-Rhein-Sieg University, Sankt Augustin, Germany
2
Department of Information Systems, University of Siegen, Siegen, Germany
Keywords: Self-driving Cars, Travel Mode Choice, User Acceptance, Relative Added Value, Partworth Utilities.
Abstract: Digitisation has brought a major upheaval to the mobility sector, and in the future, self-driving cars will prob-
ably be one of the transport modes. This study extends transport and user acceptance research by analysing in
greater depth how the new modes of autonomous private cars, autonomous carsharing and autonomous taxis
fit into the existing traffic mix from today's perspective. It focuses on accounting for relative added value. For
this purpose, user preference theory was used as a base for an online survey (n=172) on the relative added
value of the new autonomous traffic modes. Results show that users see advantages in the autonomous modes
for driving comfort and time utilization whereas, in comparison to conventional cars, in many other areas
especially in terms of driving pleasure and control – they see no advantages or even relative disadvantages.
Compared to public transport, the autonomous modes offer added values in almost all characteristics. This
analysis at the partworth level provides a more detailed explanation for user acceptance of automated driving.
1 INTRODUCTION
Self-driving vehicles (SAE International, 2016) rep-
resent a technological leap forward that can offer so-
lutions to current traffic problems and dramatically
change the way people deal with mobility (Howard
and Dai, 2014; Piccinini et al., 2016). For some years,
fully automated vehicles have been tested in several
pilot projects (Nordhoff, 2014). The leading automo-
tive manufacturers and IT companies in the autono-
mous driving sector assume that full automation
could be ready for series production within the next
five to ten years. Experts expect driverless cars to re-
duce the number of accidents and traffic problems as
well as improve the efficiency of traffic flow
(Fagnant et al., 2015; Kyriakidis et al., 2015; Krueger
et al., 2016). Automated driving technology will also
create new, innovative business models such as vehi-
cle-on-demand (Fagnant et al., 2015; Pakusch et al.,
2016). Additionally, mobility services such as self-
driving taxis or autonomous carsharing could espe-
cially benefit from the self-driving technology: lower
personnel costs mean that driverless taxis can operate
much cheaper (Fagnant et al., 2015), and fully auto-
mated carsharing promises improvements in availa-
bility as the car comes to the user instead of vice versa
(Krueger et al., 2016). In this context, researchers see
a strong convergence of taxi and carsharing (Pakusch
et al., 2016). Various authors expect a significant re-
duction in the number of private cars through
strengthening usage-based mobility services
(Bunghez, 2015; Fagnant et al., 2015; Pakusch et al.,
2016). To gain a better understanding of user ac-
ceptance and to be able to better predict future
changes in mobility behavior due to new autonomous
modes of transport, we performed a study that exam-
ines autonomous travel modes and compares them to
existing modes on the basis of their respective char-
acteristics.
2 THEORETICAL
BACKGROUND
2.1 Travel Mode Choice
To satisfy the human need for mobility (Verplanken
et al., 1994), various travel modes are available to the
user. From the various alternatives, the user chooses
the one that has a relative, often subjectively per-
ceived advantage over the others and thus maximizes
his or her personal benefit (McFadden, 2000). In ad-
dition to user-related and external influencing factors,
Pakusch, C., Stevens, G., Bossauer, P. and Weber, T.
The Users’ Perspective on Autonomous Driving - A Comparative Analysis of Partworth Utilities.
DOI: 10.5220/0006843201390146
In Proceedings of the 15th International Joint Conference on e-Business and Telecommunications (ICETE 2018) - Volume 1: DCNET, ICE-B, OPTICS, SIGMAP and WINSYS, pages 139-146
ISBN: 978-989-758-319-3
Copyright © 2018 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
139
product-related influencing variables play a major
role. According to Lancaster (1966), it is not the prod-
uct as a whole but its special characteristics that pro-
vide consumers with a benefit, the so-called part-
worth utilities. In the past, in addition to demo-
graphic, socio-economic, psychographic, geograph-
ical, and situational factors, a number of product-spe-
cific characteristics could be identified that influence
travel mode choice. Those studies come to different
conclusions regarding the ranking of those factors,
but they show that travel time, travel costs, and relia-
bility play a decisive role (Ponnuswamy and Anan-
tharajan, 1993; Johansson et al., 2004; Ding and
Zhang, 2016; Krueger et al., 2016). Further studies
such as that by Steg (2003) have analyzed the charac-
teristics of passenger cars and public transport as the
most frequently used travel modes from a user's point
of view. The ratings reflect the users’ usage patterns
by clearly showing that the car is rated better than
public transport in many respects – e.g. in terms of
convenience, independence, flexibility, flexibility,
driving comfort, speed and reliability.
2.2 User Acceptance of Autonomous
Vehicles
The transformative advantages of the self-driving
technology can only be realized if the majority of us-
ers accept self-driving cars (Howard and Dai, 2014).
Researchers have recently devoted themselves to the
topic of user acceptance. Their studies show that most
people have a positive attitude towards autonomic
driving and can imagine buying and/or using autono-
mous cars (Payre et al., 2014; Rödel et al., 2014;
Schoettle and Sivak, 2014). Thus, many respondents
gave a positive opinion on the technology and had op-
timistic expectations of its benefits (Schoettle and Si-
vak, 2014). Users see added value in improved road
safety, a more efficient traffic flow (Howard and Dai,
2014; Eimler and Geisler, 2015; Zmud et al., 2016),
and the convenience of not having to find parking
spaces and of better use of time while driving (How-
ard and Dai, 2014; Pakusch et al., 2016). At the top of
the advantages’ list, users can imagine autonomous
driving for driving on the motorway, in traffic jams,
and for automatic parking (Payre et al., 2014). At the
same time, the studies report on respondents’ con-
cerns: they fear software hacking and abuse and are
concerned about legal issues, security and reliability
of technology (Schoettle and Sivak, 2014; Kyriakidis
et al., 2015). Many respondents think that humans are
the better driver (Eimler and Geisler, 2015) and are
afraid of handing over control to technology (Howard
and Dai, 2014). From the users’ point of view, the
high acquisition and operating costs (Howard and
Dai, 2014; Eimler and Geisler, 2015) one expects
from autonomous vehicles and the loss of driving
pleasure associated with eliminating the driving task
(Nordhoff, 2014; Eimler and Geisler, 2015) speak
against their use.
Since new modes of transport such as autonomous
private cars, autonomous taxis or autonomous car-
sharing could extend the options for choosing a travel
mode, the question arises as to which travel mode us-
ers prefer and how this choice will change mobility
behaviour as a whole. Although there are many ac-
ceptance studies on autonomous driving, these stud-
ies generally view the autonomous car in isolation. To
our knowledge, transport mode selection analyses
have so far neither included the new modes nor com-
pared these with existing modes of transport. In a pre-
vious complete pair comparison study, we have there-
fore allowed users to choose between the current traf-
fic modes car, public transport, carsharing and the
new modes autonomous car and autonomous carshar-
ing (Pakusch et al., 2018). The results showed that,
from a user's perspective, the autonomous modes of
transport are significantly better than public transport,
while they are almost identical or worse than conven-
tional passenger cars. However, the question re-
mained as to what exactly was the reason for the par-
ticipants’ choices – in which factors they see relative
advantages or disadvantages of the respective modes
of transport. Therefore, this follow-up study analyses
the partworth utilities to obtain more precise infor-
mation on the composition of user acceptance. The
central research questions are
1. How does the decision in favour of or against a
travel mode relate to the relative overall benefit?
2. What relative partworth utilities do automated
travel modes offer?
3 METHODOLOGY
A two-stage survey was conducted to answer the re-
search questions carried out in Germany. In a qualita-
tive preliminary study, the criteria identified in the lit-
erature with regard to their relevance for the new
modes of transport were verified and adapted. To this
end, ten qualitative interviews were conducted in
which the interviewees were asked to assign charac-
teristics to both traditional and new modes of
transport and to explain their relevance. Based on this
preliminary study, a quantitative questionnaire was
created.
The questionnaire began with a comparison of the
ICE-B 2018 - International Conference on e-Business
140
traditional car with the autonomous private car, the
autonomous carsharing and the autonomous taxi. The
participants were asked to identify advantages and
disadvantages of the new modes in relation to the con-
ventional car with respect to 13 characteristics: driv-
ing time, waiting time, availability, flexibility, driv-
ing pleasure, driving comfort, ease of use, control of
the vehicle, safety, transport of objects, reliability,
costs and time utilization. Similarly, public transport
was compared with autonomous travel modes. Subse-
quently, respondents should indicate which travel
mode they would use or own regularly in the future.
Traditional and automated travel modes were availa-
ble. Finally, demographic data and information on
current mobility behaviour were collected.
A total of 172 people took part in the survey, 49%
of whom were female. The age range was 17 to 79
years (average 35.6). 64.7% lived (rather) urban, the
other 35.3% (rather) rural. Almost all participants
(95%) had a driving licence and 80% owned a car. Of
those surveyed, 71% were employed, 26% were pu-
pils or students and 3% were retired. About 63% of
respondents used the car as their main travel mode
and 20% used public transport.
4 FINDINGS AND DISCUSSION
4.1 Relative Partworth Utilities
Compared to Private Passenger
Cars
Figure 1 shows the participants’ subjective evaluation
of the individual partial utility utilities. From the re-
spondents' perspectives, the automated modes only
have advantages over traditional cars in terms of driv-
ing comfort and the use of time during driving. In all
other characteristics, the participants saw minor ad-
vantages for the traditional car in terms of driving
pleasure and control. With an (unweighted) average
of -0.28 for the autonomous car, -0.52 for autono-
mous carsharing and-0.49 for autonomous taxis, the
direct comparison showed the relative advantage of
traditional cars in each case: users would be expected
to go for those when having the choice.
In the following, we investigate in more detail
some of the prominent characteristics and reflect on
why the participants came to their assessments.
Autonomous vehicles offer greater driving com-
fort and greater time saving than traditional cars. Both
benefits are closely linked. Driving comfort is a mul-
tidimensional construct under which almost every
user understands something different (Gorr, 1997). It
includes coziness, comfort, and psychological
hygiene. These characteristics are judged negatively
if a travel mode must be shared with many others (ex-
ternal people) (especially public transport; Knapp,
2015). Autonomous modes of transport offer not only
the private space and comfort of a private car but also
the advantages of public transport.
Figure 1: Comparative assessment of autonomous travel
modes and the conventional car. (n=172, confidence inter-
val = 95%).
The use of time while driving a traditional car is
limited to passive activities such as listening to the
radio or making telephone calls. Because the driving
task is eliminated, self-driving technology makes it
possible to make better use of time in the car (Cy-
ganski et al., 2015). This levels off one of the ad-
vantages of public transport because the driver be-
comes a passenger (Pakusch and Bossauer, 2017). For
this reason, the attested added value in the use of time
for the autonomous car is in line with expectations.
The Users’ Perspective on Autonomous Driving - A Comparative Analysis of Partworth Utilities
141
However, it is surprising that the partial benefits of
time utilization for autonomous carsharing and taxis
are not as high as for autonomous cars. One explana-
tion could be that the private car seems to be more
individualizable so that the time can be used more ef-
fectively than e.g. in a non-private taxi.
In terms of driving pleasure and control, the tradi-
tional car offers significant relative added value over
autonomous modes of transport. This result confirms
the results of studies such as those by Nordhoff
(2014) or Eimler and Geisler (2015), which show that
some respondents fear that automating the car will re-
duce driving pleasure. Driving pleasure for the user
arises from the satisfaction of a personal desire for
nerve-racking thrills by risky driving styles when ac-
tively driving a vehicle. Due to the necessity of active
control, the car does indeed offer users a higher po-
tential for much more driving pleasure than modes
where the user does not actively control. The survey
confirms this assessment: The participants see a clear
added value for driving pleasure in the classic car
compared to all driverless modes. Active steering is
closely linked to control over the vehicle, which also
encompasses the entire physical and organizational
power over a travel mode and is of great importance
to users (Howard and Dai, 2014; Eimler and Geisler,
2015).
Waiting time, reliability, availability and flexibil-
ity are disadvantageous in all autonomous modes
compared to the classic car but more so in autono-
mous vehicle-on-demand services. In the case of au-
tonomous carsharing and taxis, the waiting time is
evaluated significantly worse than in the case of car
variants. This result is not surprising since, from the
moment a user is ready to drive and places an order
for autonomous taxi/carsharing, a waiting time can
arise until the actual start of the journey if the vehicle
has to reach the passenger's location.
The neutral evaluation of the waiting time for the
autonomous private car was to be expected. However,
an explanation is required as to why the assessment
of flexibility/independence and availability is signifi-
cantly lower for the autonomous version of the car
than for the traditional one. Here, the criteria also
seem to depend on reliability. The poor evaluation of
reliability can probably be attributed to the novelty of
the technology that users are still inexperienced with
and in which they do not yet trust. Participants in pre-
vious studies expressed concerns that the technology
could fail (Schoettle and Sivak, 2014; Kyriakidis et
al., 2015). These concerns would explain why it is be-
lieved that autonomous cars are not equally available
and flexible in every situation.
Model simulations assume that data-driven con-
trol, automatic relocation and automatic retrieval
greatly increase the availability, especially compared
to today's carsharing, so that the user has to wait on
average less than one minute (Fagnant et al., 2015).
Users usually lack such knowledge and thus appar-
ently lack the confidence that quick availability can
be guaranteed (e.g. if vehicles are occupied or not in
the immediate vicinity), so that the rating is lower
than with their own cars. The private car on the door-
step creates a feeling of flexibility and independence,
which apparently cannot be achieved in the same way
by a mobility service provider – even with full auto-
mation. The flexibility also includes free and autono-
mous time and route planning. The fully automated
system actually makes the car even more flexible
since autonomous cars can, for example, pick up us-
ers directly in front of the door, drop them off at their
destination, and then park on their own. However, the
survey shows that the traditional car is rated better.
One explanation is that flexibility/independence does
not only include flexible time and route planning, but
also, from the user's point of view, physical control of
the vehicle and freedom over driving style and spon-
taneous decisions (sudden stop or change of direc-
tion). Here, the fear that autonomous technology may
limit users in their own (ad-hoc) decisions may play
a role. Thus, the perceived loss of control (see above)
also has a negative effect on independence and flexi-
bility.
In terms of costs, respondents also saw a disad-
vantage – especially in private autonomous cars. In
contrast to the use-based modes, the latter would not
only incur usage-dependent variable costs but also
fixed costs of ownership. In addition, users also ex-
pect higher start-up costs due to the self-driving tech-
nology as well as higher operating costs due to the
additional technology, which may cause new faults
and require more maintenance (Howard and Dai,
2014; Eimler and Geisler 2015).
Due to the fully-automated system, there are im-
provements especially in carsharing, if the user does
not have to carry the luggage to the pick-up station.
Although it could be assumed that the transport with
similar fully automated vehicles, which always pick
up the user at the front door, is equally possible, the
interviewees still saw a slight advantage in the classic
car. Here, it can only be assumed that users prefer to
transport things in their own vehicle or, in particular,
rate the services less highly, as they transfer their cur-
rent image of taxi and carsharing to the automated
modes. There were no significant differences between
the driving time, ease of use and safety criteria. From
an objective point of view, the criterion ease of use
requires an explanation since driving a car today is
ICE-B 2018 - International Conference on e-Business
142
currently one of the most complex and dangerous cul-
tural skills. Autonomous driving frees the user from
this complex task so that, for example, children, the
elderly and the disabled can use an autonomous car
on their own. However, as almost 95% of the re-
spondents have a driving license, this complexity no
longer seems to be decisive once vehicle control has
become routine. Rather, users fear that they will have
to learn new usage techniques. Although studies of
fully-automated vehicles predict a higher safety than
for the classic car (Howard and Dai, 2014; Eimler and
Geisler, 2015), users are skeptical, have little confi-
dence and often consider themselves to be the better
driver than a machine (Eimler and Geisler, 2015).
These two contradictory arguments lead to a neutral
evaluation in total - this is also supported by the con-
sistently high dispersion in the respondents' response
behavior (standard deviation 1.14 to 1.28).
Overall, it can be seen that the autonomous modes
of transport have (subjectively perceived) relative
disadvantages in almost all characteristics compared
to classic passenger cars. Only the driving comfort
and the use of time during the journey are considered
to be much more positive for autonomic vehicles than
for classic cars.
4.2 Relative Partworth Values
Compared to Public Transport
When comparing the profile lines (Figures 1 and 2) it
is noticeable that the relative added value of the fully
automated modes compared to traditional passenger
cars is much lower than when the comparison is be-
tween fully automatic modes and public transport.
While many aspects of the new autonomous travel
modes are seen as worse or equivalent to conven-
tional cars, the opposite is true for public transport.
This confirms the results of our preliminary study,
which showed that users would prefer autonomous
modes of transport over public transport but not over
today's private car (Pakusch et al. 2018).
Compared to public transport, all three autono-
mous modes offer a significant relative advantage (of
+0.68 for the autonomous car, +0.26 for autonomous
carsharing, and +0.38 for autonomous taxis. As Fig-
ure 2 shows not only does the autonomous private car
perform better in almost every aspect but the autono-
mous mobility services taxi and carsharing also do
except for costs, ease of use (only for carsharing), and
time use (for autonomous cars). In all other areas, re-
spondents consistently attest the benefits of autono-
mous modes. In this context, due to its access at any
time, the private autonomous passenger car again out-
performs autonomous mobility services as expected
in the criteria of waiting time, reliability, availability
and flexibility.
4.3 Intention to Use Future Travel
Modes
The answer to the question as to which mode of
transport the respondents could envisage owning or
using regularly in the future shows that private cars
will continue to occupy a central position. Almost
90% of the respondents (very) likely would continue
using private cars, followed by public transport with
about 65%. It is only after these two conventional
modes that the autonomous car (37.5%) follows be-
fore the classic taxi (27.4%), the autonomous taxi
(22%), the autonomous carsharing (16.7%) and the
classic carsharing (14.3%). Carsharing is also re-
jected most strongly – respondents cannot imagine
using either the conventional (65.5%) or the autono-
mous (63.1%) variant in the future.
Although the automation of the car can objec-
tively be expected to bring much added value com-
pared to the conventional car – even more so than to
public transport (Howard and Dai, 2014; Pakusch et
Figure 2: Comparative assessment of autonomous travel
modes and public transport.
(n=172, confidence interval = 95%).
The Users’ Perspective on Autonomous Driving - A Comparative Analysis of Partworth Utilities
143
Figure 3: Intention to use/own a travel mode regularly in the future.
al., 2016; 2018) – the participants preferred the tradi-
tional travel modes, i.e. passenger car and public
transport.
Against the background of the partworth utilities
of the conventional car in comparison to the autono-
mous modes (cf 4.1), it is only reasonable that the pri-
vate car is assigned the highest intention to use. How-
ever, the fact that the intention to use public transport
in the future is higher than the intention to use auton-
omous modes of transport cannot be deduced from
the partworth analysis in Section 4.2. After analyzing
the partworth values, it would have been expected
that the many relative advantages of the autonomous
modes would have led to them being given preference
over public transport. A high relative advantage – as
in the case of those autonomous modes compared to
public transportation – of an innovation or alternative
product increases the probability of a takeover (Rog-
ers, 2003). However, Figure 3 shows that this is not
the case. One explanation is that, for public transport
users, costs are a central aspect. Furthermore, this
contradiction points to the fact that not all relevant
factors have been included in the survey, such as the
factor of environmental friendliness or other non-
product-related properties such as user-related (cus-
tom and mobility socialization (Steg, 2005)) and ex-
ternal influencing factors (Rogers, 2003). The im-
portance of experience and routines in this context
particularly points out that the perceived advantage
will only slowly assert itself in practice - but in prin-
ciple there will be latent, serious competition to pub-
lic transport with the autonomous mobility services.
In the taxi sector, too, respondents placed their
trust in the already familiar conventional version; in
these fully automatic travel modes, skepticism about
innovations and safety prevails over the supposed
added value of automation by making use of familiar
features. Only when it comes to carsharing could
respondents imagine using the autonomous variant
rather than the conventional variant. This finding is in
line with a previous study (Pakusch et al., 2018). In
this mode of transport, the advantages associated with
automation (particularly to be picked up and driven
instead of having to search for the vehicle) outweigh
the disadvantages (uncertainty, complexity of new
technology, appropriation). The change in carsharing
through automation was thus perceived by the inter-
viewees as greater and more positive than in the case
of cars. The evaluation also shows that the traffic
modes taxi and carsharing are converging due to the
self-driving technology, as predicted by Fagnant et
al., (2015) and Krueger et al., (2016) for example.
4.4 Interrelation between Partworth
Utilities and Intention to Use
The proponents of autonomous driving rated the au-
tonomous car in all characteristics as being more ad-
vantageous compared to the traditional car than the
skeptics did. We call those users proponents who
could imagine using an autonomous car regularly in
the future (Figure 3: regular use is (very) likely) and
those skeptics who cannot imagine using an autono-
mous car regularly in the future (regular use is (very)
unlikely). It is not clear in which direction the inter-
dependence works. The proponents could have a gen-
erally positive attitude towards autonomous vehicles
and assess the partworth benefits accordingly posi-
tively. Alternatively (according to the order in which
they appear in the survey) they could see relative ad-
vantages in the individual characteristics, which con-
sequently lead to their intention to use the future
travel modes. In particular, the partworth utilities of
waiting time, availability and flexibility are rated
higher. There was also a significant difference in driv-
ing comfort. This evaluation clearly shows that the
ICE-B 2018 - International Conference on e-Business
144
proponents are much more open to the new modes
and anticipate the advantages of the self-driving tech-
nology. There are not only significant differences in
the characteristics of driving time, ease of use, safety,
and the transport of goods; while here skeptics see the
relative advantage of conventional cars, proponents
consider the autonomous car to be generally advanta-
geous.
Figure 4: Partworth assessment of proponents and skeptics
in comparing conventional and autonomous car.
(n=172, confidence interval = 95%).
4.5 Convergence of Taxi and
Carsharing
Although the evaluation of the individual characteris-
tics of the autonomous taxi and the autonomous car-
sharing indicates a convergence of the two modes, in-
dividual partworth utilitiy differences show that users
still see differences between the two modes. Overall,
there was a slight preference for the autonomous taxi.
There are two reasons for this. First, users tend to
prefer a well-known alternative. The carsharing busi-
ness model is generally less well known than the taxi
business model. Second, users prefer non-binding of-
fers. In this respect, the two concepts differ in that one
makes a regular and longer-term commitment (mem-
bership) for the use of carsharing while with a taxi
one pays only for the actual use. This insight should
be taken into account by practitioners when designing
autonomous mobility services.
5 LIMITATIONS
A limit to this study is that the sample is not repre-
sentative nor can any claim be made to completeness
with regard to the selected product characteristics.
Other factors such as habits, symbolism, etc. could
also influence travel mode choice for autonomous ve-
hicles and services. In addition, the subjective rele-
vance (weighting) of the individual criteria was not
included in the evaluation of relative partial and total
benefits. However, the study helps to improve the un-
derstanding of user acceptance of autonomous driv-
ing by taking into account alternative travel modes.
6 CONCLUSIONS
User studies show that the à priori acceptance of au-
tonomous driving is relatively high (Payre et al.,
2014; Rödel et al., 2014; Schoettle and Sivak, 2014;
Becker and Axhausen, 2017). However, they usually
view autonomous driving in isolation so that conclu-
sions about future changes in mobility behavior are
difficult to draw. Initial studies have therefore ana-
lyzed user preferences for the new traffic modes in
comparison with existing traffic modes and have
shown that users continue to prefer private cars, re-
gardless of whether they are traditional or fully auto-
mated. However, in a direct comparison, carsharing
benefits much more from full automation than do in-
dividual passenger cars (Pakusch et al., 2018). The
present survey showed that users see advantages in
the automation of cars, taxis and carsharing in terms
of driving comfort and time utilization, but in many
other areas they fear no added value or even signifi-
cant disadvantages compared to the conventional car.
The opposite is true for public transport: all three au-
tonomous travel modes offer significant relative
added value compared with public transport. From
the user's point of view, public transport only retains
a competitive advantage in terms of costs and ease of
use. The intention to use a travel mode in the future is
The Users’ Perspective on Autonomous Driving - A Comparative Analysis of Partworth Utilities
145
still the highest for traditional passenger cars, ahead
of public transport, autonomous private cars, conven-
tional taxis, autonomous taxis, autonomous carshar-
ing and conventional carsharing. A closer look at the
user ratings shows that the proponents of autonomous
vehicles anticipate a higher partworth utility in all
properties than the sceptics do.
Overall, the results suggest that autonomous driv-
ing will gain acceptance in the short to medium term,
especially for private transport, while usage-based
(sharing) models can only become established in the
long term. It is only through experience and new rou-
tines that the relative advantage of autonomous mo-
bility services will prevail, which could then become
a serious competition for public transport.
REFERENCES
Becker, F., Axhausen, K.W. 2017. Literature review on sur-
veys investigating the acceptance of automated vehi-
cles. Transportation 44:1293-1306.
Bunghez, C.L. 2015. The Future of Transportation-Auton-
omous Vehicles. International Journal of Economic
Practices and Theories 5:447-454.
Cyganski, R., Fraedrich, E., Lenz, B. 2015. Travel-time val-
uation for automated driving: A use-case-driven study.
Proc. of the 94th Annual Meeting of the TRB.
Ding, L., Zhang, N. 2016. A travel mode choice model us-
ing individual grouping based on cluster analysis.
Procedia engineering 137:786-795.
Eimler, S.C., Geisler, S. 2015. Zur Akzeptanz Autonomen
Fahrens. Mensch & Computer, 533-540.
Fagnant, D.J., Kockelman, K.M., Bansal, P. 2015. Opera-
tions of Shared Autonomous Vehicle Fleet for the Aus-
tin, Texas Market. Journal of the Transportation Re-
search Board 98-106.
Gorr H (1997) Die Logik der individuellen
Verkehrsmittelwahl. Focus-Verlag.
Howard, D., Dai, D. 2014. Public perceptions of self-driv-
ing cars. Transp. Research Brd. 93rd Annual Meeting.
Knapp FD (2015) Determinanten der Verkehrsmittelwahl.
Duncker & Humblot.
Krueger, R., Rashidi, T.H., Rose, J.M. 2016. Preferences
for shared autonomous vehicles. Transportation re-
search part C, 69:343-355.
Kyriakidis, M., Happee, R., de Winter, J.C. 2015. Public
opinion on automated driving. Transportation research
part F, 32:127-140.
Lancaster, K.J. 1966. A new approach to consumer theory.
Journal of political economy 74:132-157.
McFadden, D. 2000. Disaggregate behavioral travel de-
mand’s RUM side. Travel behaviour research 17–63.
Nordhoff, S. 2014. Mobility 4.0: Are Consumers Ready to
Adopt Google’s Self-driving Car? University of
Twente.
Pakusch, C., Bossauer, P. 2017. User Acceptance of Fully
Autonomous Public Transport. Proc. of the 14th
International Joint Conference on e-Business and Tel-
ecommunications (ICETE 2017). pp 52-60.
Pakusch, C., Bossauer, P., Shakoor, M., Stevens, G. 2016.
Using, Sharing, and Owning Smart Cars. Proc. of the
13th International Joint Conference on e-Business and
Telecommunications (ICETE 2016). pp 19-30.
Pakusch, C., Stevens, G., Bossauer, P. 2018. Shared Auton-
omous Vehicles: Potentials for a Sustainable Mobility
and Risks of Unintended Effects. Proc. of ICT4S. EPiC
Series in Computing, 258-269.
Payre, W., Cestac, J., Delhomme, P. 2014. Intention to use
a fully automated car. Transportation research part F,
27:252-263.
Piccinini, E., Flores, C., Vieira, D., Kolbe, L.M. 2016. The
Future of Personal Urban Mobility–Towards Digital
Transformation. Wirtschaftsinformatik MKWI, 55-66.
Ponnuswamy, S., Anantharajan, T. 1993. Influence of
travel attributes on modal choice in an Indian city. Jour-
nal of advanced transportation 27:293-307.
Rödel, C., Stadler, S., Meschtscherjakov, A., Tscheligi, M.
2014. Towards autonomous cars: the effect of auton-
omy levels on acceptance and user experience. Proc. of
the 6th Int.l Conference on Automotive User Interfaces
and Interactive Vehicular Applications. ACM, 1-8.
Rogers, E.M. 2003. Diffusion of Innovations, 5th Edition.
Simon and Schuster.
SAE International 2016. Automated driving levels of driv-
ing automation. Standard J3016.
Schoettle, B., Sivak, M. 2014. A survey of public opinion
about connected vehicles in the US, the UK, and Aus-
tralia. Connected Vehicles and Expo (ICCVE), 2014 In-
ternational Conference on. IEEE, 687-692.
Steg, L. 2003. Can public transport compete with the pri-
vate car? IATSS Research 27:27-35.
Steg, L. 2005. Car use: lust and must. Instrumental, sym-
bolic and affective motives for car use. Transportation
Research Part A, 39:147-162.
Verplanken, B., Aarts, H., Knippenberg, A., Knippenberg,
C. 1994. Attitude versus general habit: Antecedents of
travel mode choice. Journal of Applied Social Psychol-
ogy 24:285-300.
Vredin Johansson, M., Heldt, T., Johansson, P. 2004. Latent
variables in a travel mode choice model. Statens väg-
och transportforskningsinstitut.
Zmud, J., Sener, I.N., Wagner, J. 2016. Consumer ac-
ceptance and travel behavior: impacts of automated ve-
hicles. Texas A&M Transportation Institute.
ICE-B 2018 - International Conference on e-Business
146