Developing Personas based on Physiological Measures

Vanessa Georges, François Courtemanche, Marc Fredette, Pierre-Majorique Léger, Sylvain Sénécal

2018

Abstract

The objective of this paper is to propose a novel approach for the creation of user personas using common patterns in psychophysiological signals. We illustrate the persona creation process through a case example. Using this method, we were able to identify 4 distinct subgroups of varying experience and satisfaction levels. This novel approach illustrates the potential of physiological measures in the identification of various user clusters, based on one or more experiential aspect, as these signals can provide information as to what users are experiencing during the interaction without interference. This should be useful for user experience researchers, practitioners and designers alike to build more accurate user profiles, especially in the context of large scale public installations and immersive experiences.

Paper Citation

in Harvard Style

Georges V., Courtemanche F., Fredette M., Léger P. and Sénécal S. (2018). Developing Personas based on Physiological Measures.In Proceedings of the 5th International Conference on Physiological Computing Systems - Volume 1: PhyCS, ISBN 978-989-758-329-2, pages 131-136. DOI: 10.5220/0006963201310136

in Bibtex Style

@conference{phycs18,
author={Vanessa Georges and François Courtemanche and Marc Fredette and Pierre-Majorique Léger and Sylvain Sénécal},
title={Developing Personas based on Physiological Measures},
booktitle={Proceedings of the 5th International Conference on Physiological Computing Systems - Volume 1: PhyCS,},
year={2018},
pages={131-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006963201310136},
isbn={978-989-758-329-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 5th International Conference on Physiological Computing Systems - Volume 1: PhyCS,
TI - Developing Personas based on Physiological Measures
SN - 978-989-758-329-2
AU - Georges V.
AU - Courtemanche F.
AU - Fredette M.
AU - Léger P.
AU - Sénécal S.
PY - 2018
SP - 131
EP - 136
DO - 10.5220/0006963201310136