2 THE CURRENT SITUATION OF
THE SHARED CAR MARKET
IN CHONGQING
2.1 The current situation of the shared
car market in Chongqing
At present, Chongqing has two major shared car
brand, one is car2go (car2go Dalem subsidiary), the
cars with blue and white smart sedan, without a
deposit, but to pay 99 ¥ to be registered, the
registration fee will not return, take lifelong
membership, 1.8 ¥ / km (+0.3 ¥ / minute flameout is
0.1 ¥ / minute), long fee cap price: 128 ¥ / day
(every 24 hour journey, the cost of another), if the
car is damaged or lost items, will have a special fee.
Because it is not electric car, so the endurance is
very strong, it is very convenient to use. The other is
the PandAuto, the 620EV and 330EV of the Li Fan.
Compared with the general car rental, we hope to
use the pure electric new energy car, which has no
exhaust, low noise, safety and environmental
protection. The body has a symbolic panda head.
The user needs to pay 1000 ¥ deposit before using
the car. Because there are two kinds of cars, so the
pricing way is also different: the 620EV car is 26 ¥ /
hour, the top price is 179 ¥ per day, and the 330EV2
is 19 ¥ / hour, the top price is ¥ per day, the price is
very low in the car rental industry. Lifan in
cooperation with Alipay, launched a user-friendly
Sesame Credit Car, as long as “sesame” in more
than 650, it can be removed 1000 ¥ deposit, if there
is illegal activities in the process of using, to deal
with illegal activities before deposit refund.
Although the cost is lower than impromptu, but
because it is an electric vehicle, so the continued
route is far less car2go.
Figure 1: PandAuto parking spots in Chongqing (about
400).
In addition to sharing brands above, There are
EVPOP, Chang An, EVCARD line trip , Chi road
travel and so on several operating platforms. In
addition to the free flow of car2go car rental model,
the rest of the platform take a fixed point to take
back, return to the parking lot themselves.
The Car sharing strong competitors is the local
rental car industry in Chongqing City, the car rental
industry entrenched for many years, the biggest
advantage is that there are rich models, automatic
and manual, and various brands, different cars are
more able to meet the needs of car rental. The
deposit of car rental generally fluctuates around
2000 ¥, and the charging mode of different vehicles
is different. The basic vehicle type is about 100 ¥,
and the entrust cost is at least 50 ¥. There is no need
to compensate vehicle damage after the accident.
Although Chongqing is a good car rental business, it
needs to sign a contract on the face, and the
formalities and materials are more. It's a lot of
trouble compared to the shared car. The deposit of
car rental generally fluctuates around 2000 ¥, and
the charging mode of different vehicles is different.
The basic vehicle type is about 100 ¥, and the entrust
cost is at least 50 ¥. There is no need to compensate
vehicle damage after the accident. Although
Chongqing is a good car rental business, it needs to
sign a contract on the face, and there are formalities
and materials. It's a lot of trouble compared to the
shared car.
2.2 The forecast of the development
scale of the shared automobile in
Chongqing
The development of most industries will experience
germination, growth and maturity. Sharing
automobile industry is no exception. Its development
is influenced by urban population and government
policies. Up to now, about 8000 vehicles have been
launched in Chongqing, covering most of the main
urban areas and a small number of remote counties.
According to the data of China's sixth (2010)
national population census, a neural network model
is used to predict the total population of Chongqing
in the next three years.