Clustering Analysis on Inbound Tourism Market in Jiangxi
Tong Yu
1,a
and Yueli Ye
2,b
1
He Yuan Polytechnic, He Yuan, Guangdong, China
2
Heyuan branch,China Telecom Corporation Limited, He Yuan, Guangdong, China
A b
Keywords: Jiangxi. inbound tourism market. clustering analysis.
Abstract: In accordance with the data related to inbound tourism in Jiangxi from 2006 to 2015, analyze the general
development situation and composition of inbound tourism in Jiangxi by aid of the Excel software, and
conduct clustering analysis on the market of tourist source related to inbound tourism in Jiangxi by aid of
SPSS23.0 software. The result shows that the development momentum of inbound tourism in Jiangxi is
strong to effectively promote the development of the tourism in Jiangxi. According to the clustering
analysis, divide the main markets of tourist source related to inbound tourism in Jiangxi into three
types,wherein, Korea, America and Japan are contained in type I, England, Germany and Singapore are
contained in type II and other countries are contained in type III; besides, classify the tourist destination
market in Jiangxi into three types, wherein, Jiujiang and Jingdezhen are contained in type I, Nanchang,
Ji’an, Shangrao and Ganzhou are contained in type II, and Pingxiang, Fuzhou, Yichun, Yingtan and Xinyu
are contained in type III, therefore, it is needed to strengthen the development and publicity of the tourism
resources.
1 INTRODUCTION
Inbound tourism is involved in the three largest
tourism markets in China, the development of which
is the important symbol of the tourist economy
strength of one country or region (Wei Fuwei, 2010).
In order to comprehensively know the development
situation of inbound tourism in Jiangxi, the paper
chooses 14 main tourist source countries of inbound
tourism in Jiangxi and 11 destination cities as the
research objects, analyzes the general development
situation and composition of inbound tourism in
Jiangxi in accordance with the related data of
Jiangxi Statistical Yearbook (2007-2016) and by aid
of the Excel software, besides, it conducts clustering
analysis on the tourism source market related to
inbound tourism and the destination market in
Jiangxi by aid of the SPSS23.0 software thus to
provide basis for the development of inbound
tourism in Jiangxi.
2 GENERAL DEVELOPMENT
SITUATION OF INBOUND
TOURISM MARKET IN
JIANGXI
Jiangxi locates in the Southeast China and the south
bank of the middle and lower reaches of the Yangtze
River. Jiangxi has picturesque scenery as well as
numerous tourist attractions and rich cultural
heritages, wherein, the Mount Lushan and Jinggang
Mountain are famous around the world, therefore,
large number of foreign tourists visit Jiangxi to have
sightseeing and vacations every year.
In accordance with the statistical data related to
inbound tourism market in Jiangxi, draw the
tendency chart related to the number of inbound
tourists and the foreign exchange earnings from
tourism in Jiangxi from 2006 to 2015 by aid of the
Excel software (figure 1), and it can be seen from
figure 1 that the overall development trend of the
number of inbound tourists and the foreign exchange
earnings from tourism in Jiangxi from 2006 to 2015
presents a situation of steady growth. Wherein, the
number of inbound tourists increased from 49,700 in
2006 to 1,553,000 in 2015 with the proportion of
Yu, T. and Ye, Y.
Clustering Analysis on Inbound Tourism Market in Jiangxi.
In 3rd International Conference on Electromechanical Control Technology and Transportation (ICECTT 2018), pages 339-342
ISBN: 978-989-758-312-4
Copyright © 2018 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
339

212.5%, which declined in 2015. However, it was
noteworthy that foreign exchange earnings from
international tourism always presented a increasing
trend, which increased from 0.14 billion in 2006 to
0.567 billion in 2015 with the proportion of 305%.
The above data show the development momentum
of inbound tourism in Jiangxi is strong to effectively
promote the development of the tourism in Jiangxi.
Figure 1: The tendency chart related to the number of inbound tourists and the foreign exchange earnings from tourism in
Jiangxi from 2006 to 2015.
3 ANALYSIS ON THE TOURIST
SOURCE STRUCTURE OF
INBOUND TOURISM IN
JIANGXI
It can be seen from figure 1 that America had been
the first largest tourist source country for Jiangxi in
its inbound tourism before 2015, which began to
appear with negative growth from 2014 and
decreased from 43,853 in 2006 to 43,509 in 2015
with the proportion of 0.7%. Furthermore, Korea
surpassed America to become the first largest tourist
source country for Jiangxi in its inbound tourism in
2015, which increased from 19,491 in 2006 to
49,150 in 2015 with the proportion of 152.2% and
presented a trend of steady growth. As the third
largest tourist source country for Jiangxi in its
inbound tourism, Japan was similar to America,
which decreased by 15.6% over the ten years.
Besides, 12 of the 14 countries realized the growth
in the number of the inbound tourists, wherein,
Thailand increased most with the proportion of
794.6%.
Table 1: The number of inbound tourists from the main tourist source countries in Jiangxi from 2006 to 2015.
Unit: person-time
Year
source countries
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Indonesia 2951 5196 8041 11933 12251 13224 14631 15585 11641 11954
Japan 29751 34128 30029 34096 34956 32347 28646 23716 17971 25124
Malaysia 5399 7286 9135 13865 12113 14503 16094 16766 12481 15124
Philippines 2523 4471 8359 10206 8320 10442 11614 12787 9906 7156
Singapore 11884 14838 16568 18748 20249 21432 24448 25612 20228 22060
Korea 19491 24794 30056 37849 36240 38936 46105 43872 40078 49150
Thailand 2497 4448 8317 10509 4271 5781 6621 7168 8424 22337
England 10507 12257 17193 21159 21613 24094 28207 30324 23531 23449
Germany 12386 11833 17219 20729 21689 23879 26939 28492 20426 18913
France 6468 7729 14027 16825 15299 18769 21711 23702 21343 21765
The number of inbound tourism
International tourism foreign exchange earnings
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Russia 3548 4572 7562 13443 16502 16860 20321 22544 17726 17110
Canada 4031 5031 8206 11631 10886 12234 13958 14276 19560 20105
America 43853 43117 42393 43696 52339 55799 64417 67676 44831 43509
Australia 4670 7044 7661 11810 11888 13330 15279 15729 15321 15616
4 CLUSTERING ANALYSIS ON
INBOUND TOURISM MARKET
IN JIANGXI
4.1 Clustering analysis on the tourist
source market related to inbound
tourism in Jiangxi
Clustering analysis is a kind of method used for data
classification based on the data
(
Zhang Wentong,
2013
)
. In accordance with inbound tourism data in
Jiangxi, set X
1
=Indonesia, X
2
=Japan, X
3
=Malaysia,
X
4
=Philippines,X
5
=Singapore,X
6
=Korea,X
7
=Thaila
nd,X
8
=England,X
9
=Germany,
X
10
=France,X
11
=Russia,X
12
=Canada,X
13
=America,
X
14
=Australia (Chen Peng, 2012), conduct
clustering analysis by aid of the SPSS23.0 software
to get the clustering analysis pedigree chart for the
main tourist source markets related to inbound
tourism in jiangxi (figure 2).
It can be seen from figure 2 that the tourist
source markets related to inbound tourism in Jiangxi
from 2006 to 2015 can be divided into three types,
wherein, Korea, America and Japan were contained
in type I, England, Germany and Singapore were
contained in type II and other countries were
contained in type III. It can be seen from the
clustering analysis that Korea, America and Japan
were the first-class targeted markets for inbound
tourism in Jiangxi, therefore, it is needed to adopt
measures to strengthen the most important markets.
Besides, England, Germany and Singapore were the
second-class targeted markets for inbound tourism
in Jiangxi, which are the most potential tourist
source markets and are needed for positive
development. Furthermore, France, Russia and
Thailand were the third-class markets for inbound
tourism in Jiangxi, which should be largely
developed and positively expanded.
Figure 2: Clustering analysis pedigree chart for the main
tourist source markets related to inbound tourism in
jiangxi from 2006 to 2015.
4.2 Clustering analysis on the tourist
destination markets related to
inbound tourism in Jiangxi
In accordance with the related data,set
X
1
=Nanchang,X
2
=Jingdezhen, X
3
=Pingxiang,
X
4
=Jiujiang,X
5
=Xingyu,X
6
=Yingtan,X
7
=Ganzhou,X
8
=Ji’an,X
9
=Yichun,X
10
=Fuzhou,X
11
=Shangrao (Sun
Yicong, 2014), conduct clustering analysis by aid of
the SPSS23.0 software to get the clustering analysis
pedigree chart for the tourist destination markets
related to inbound tourism in Jiangxi (figure 3).
It can be seen from figure 3 that the tourist
destination markets related to inbound tourism in
Jiangxi from 2006 to 2015 can be divided into 3
types, wherein, Jiujiang and Jingdezhen were
contained in type I, the former one owns the Lushan
National Park while the latter one owns profound
cultural deposits in chinaware, which have unique
advantage in developing inbound tourism.
Nanchang, Ji’an, Shangrao and Ganzhou were
contained in type II, which have rich tourism
resources needing to be largely publicized.
Pingxiang, Fuzhou, Yichun, Yingtan and Xinyu
were contained in type III, which have backward
economic development and are needed to be
developed largely in their tourism resources.
Clustering Analysis on Inbound Tourism Market in Jiangxi
341

Figure 3: Clustering analysis pedigree chart for the tourist
destination markets related to inbound tourism in Jiangxi
from 2006 to 2015.
5 CONCLUSIONS
5.1 The development momentum of inbound tourism
in Jiangxi is strong to effectively promote the
development of tourism in Jiangxi.
5.2 The clustering analysis result shows that the
main tourist source markets related to inbound
tourism in Jiangxi are classified into three types,
wherein, Korea, America and Japan are contained in
type I, England, Germany and Singapore are
contained in type II and other countries are
contained in type III; Besides, the tourist destination
markets related to inbound tourism in Jiangxi are
classified into three types, wherein, Jiujiang and
Jingdezhen are contained in type I, Nanchang, Ji’an,
Shangrao and Ganzhou are contained in type II,
Pingxiang, Fuzhou, Yichun, Yingtan and Xinyu are
contained in type III, therefore, it is needed to
strengthen the development and publicity of the
tourism resources.
REFERENCES
Wei Fuwei, Gan Yongping. Analysis on the space-time
evolution of inbound tourism market in Guangxi
:Tourism Forum. Vol.3(2010), p. 579-583.
Zhang Wentong, Dong Wei:Advanced Tutorial of SPSS
Statistical Analysis(Higher Education Press, China
2013).
Chen Peng, Wu Ling, Han Chuan-long.Cluster Analysis of
Inbound Tourist Market in Anhui Province:Journal of
Hebei North University (Social Science Edition).
Vol.28(2012), p. 51-55.
Sun Yicong, Yue Guiyun. Clustering analysis on inbound
tourism markets in different cities in Shandong
:Management Observer. Vol.15(2014), p. 184-185.
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