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already the seller to buy the raw material of soybeans
have been established for a long time. Because the
craftsmen tofu in Tinalan Village most are second
generation so they just run the existing course. The
craftsmen tofu that in Tinalan Village, they do not
need to expand the network for product marketing,
because they feel that sales in Kediri and surrounding
areas alone have yielded good results. At least every
day there are still consumers who buy their products.
"... for the price of soybeans is now stable, not as
it used to import soybean rare soybean price can
be up to Rp. 10,000. too high to climb, many
craftsmen tofu who paused ". (Vivin, interview
results January 8, 2018)
Strategy in Creative Industry at Center of Tofu
Takwa Desa Tinalan
3.1.4 Price Strategy
The selection of pricing strategy at Center of Tofu
Takwa Desa Tinalan Kediri is not derived from
soybean type whether the soybean is imported or
local, because the soybean of the two types according
to the artisans of the year the result is the same. But
what differentiates the price of tofu from Tinalan
Village and tofu China is the amount of soybeans
used in making the tofu. The big price difference
between tofu Tinalan Village and tofu china is
intentional by the craftsmen tofu. This is done
because the target consumers are also different, the
target consumers tofu from the Village Tinalan is the
market - the market so that the price is set cheaper
while tofu china is middle and above so that more sold
in the center of souvenirs . It is reinforced by Jamal
that:
"... the price tofu Tinalan and tofu the Chinese are
different, the year here more sent to the middle
market down the target, but its density is almost
the same as tofu china". (Jamal, interview results
January 8, 2018).
3.1.5 Marketing Strategy
Craftsmen tofu in Tinalan Village for marketing
strategies have not tried to develop in more recent
ways that use more information technology, the
craftsmen still use the conventional way that is sold
at home only and deposited into the markets. To more
easily market the product tofu some artisans tofu
more communication with the Department of
Cooperatives and SMEs Kediri, so often included
bazaar held by the government.
3.2 The Role of Social Capital in the
Strategy of Creative Industry In
Center of Tofu Takwa Tinalan
Village Kediri
3.2.1 The Role of Norm
Strengthening Relationships between fellow
craftsmen tofu as well as with traders in the
market;
Norm provides a good role in the relationship
between craftsmen and traders, norms are not
always associated with economic things that
can increase economic activity but also that
concerns the norms of everyday relations;
Deepening Relationships with Consumers;
With the norm in the relationship of
cooperation between craftsmen with
consumers will make the relationship will be
more closely;
Competition among artisans become healthier;
The existence of norms for the prohibition of
price fixing as low as possible and the
suggestion to stay healthy and do not drop each
other can encourage between artisans or
merchants to compete healthily.
3.2.2 Role of Trust
Adequacy of raw materials provided by
soybean sellers
The confidence that exists with the seller
makes the craftsmen able to meet the raw
materials at any time and the price changes do
not make the raw material supply change.
Product transactions between craftsmen and
traders are still intertwined
The trust that exists between craftsmen and
merchants makes it easier for craftsmen to
market their products and be able to expand the
market.
3.2.3 Network Role
Craftsmen are easy to get raw materials.
Networks also play a role in the process of
getting raw materials. This means that with the
acquaintance of soybean seller will facilitate
the craftsmen tofu in getting the raw materials
at times the number of high consumers;
Expanding product marketing. Networks in a
market can provide benefits and support the
productivity of goods. By having a wide
network then the marketing process of a
Role of Social Capital Strategies in Micro Small Medium
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