To promote the UGGp, Zigong hosted 12
promotion activities during the period between 2012
and 2016, published more than 30 types of
brochures, leaflets, posters, reading materials, guide
maps, and all are free for visitors. Zigong UGGp
also positively improved its visibility in media,
including cooperation with CCTV, produced TV
programs, documentaries and films, operated its
own website and geopark online show, and also
cooperated with the e-commerce to sell tickets
online.
3.6 Geotourism and Cooperation with
Communities
Several geoparks within the Global Geoparks
Network have already proved that they can sustain
territory development. A geopark will not succeed
without the support of local communities. It is
significant to give local people a sense of pride in
their region and sustain communities through using
geoheritage and all other aspects of the area’s
natural and cultural heritage. Geoparks nowadays,
being the tourist final destinations, encourage
geotourism with the help of inspiring local
enterprises, creating new jobs and offering training
courses (Wang, 2015).
To reduce the old areas’ pressure, Zigong UGGp
developed new geotrails, including four geopark
routes and seven rural tourism routes. The Shisun
Valley, featured with geosites, cultural heritage sites,
ecological tea base and geopark agritaiments,
closely linking the geopark with local communities,
now has become a new popular touristic attraction.
Scientific panels have been included in all museums
and scenic spots to present the geological changes of
Zigong UGGp. Geopark tourism guide panels have
been established in accordance with the standard of
the territorial signage system. Treasure Exhibition
hall and Salt Production Exhibition hall were rebuilt.
More displays in the flora and fauna hall in the
dinosaur museum have been added, including fossils,
panels, and videos. The Administration for Zigong
UGGp made three new cartoon films, including the
4D movie--Jurassic Adventure (Figure 17).
In order to encourage communities and local
enterprises to be involved in the Geopark
development, Zigong UGGp have now 23 geopark
partners, including eight local agritainments, 13
local enterprises and two geopark schools. Zigong
UGGp and technical staff also cooperates with
community in order to establish the Tuzhu Fossil
Village (Figure 18) and the Zhujiamiao Fossil
Conservation Station.
Figure 17: 4D movie—Jurassic Adventure
Figure 18: Dinosaur paintings in the Tuzhu fossil
village.
3.7 Network Activities
Zigong UGGp is actively involved in network
activities. It designed 35 panels for GGN members
in China in order to celebrate the 10-year
anniversary for Chinese Geoparks Network in 2014,
and hosted exhibitions in Zigong UGGp as well as
Dalicangshang UGGp and Zhijindong UGGp.
During the past four years, Zigong UGGp
established twining agreements with 11 geoparks
and carried out mutual visit and sharing activities.
Zigong UGGp also takes part in the Global
Geoparks Network meetings, sharing experiences
with other GGN members, and providing technical
trainings for our sister geoparks, delivering lectures
and presentations for sharing UGGp concepts and
knowledge.
4 CONCLUSIONS
Zigong UGGp is an old member of GGN with a
history of 10 years. Due to its internationally and
nationally significant geological resources as well as
natural and culture heritage, Zigong UGGp attracts
millions of visitors from all over the world each year.