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bicycle is too costly and occupies more city space. These disadvantages result in the low utilization
rate of the bicycle. Under the dual condition of low user quantity and low usage frequency, it is
difficult to make profit and loss becomes the norm. In Shanghai, Hangzhou and other places, there is
a high proportion of bicycles relying on government subsidies. Higher up-front investment and later
operation maintenance cost determines that if it is to be laid a certain number of cycling outlets, the
public financial resources of local governments will be greatly consumed. Accordingly, the
marketization of piled bicycles is difficult.
In comparison with the former, bicycle without pile Internet sharing bike the development time is
not long. By September 2016, the total number of users of OFO and MOBIKE was less than 6
million. With the help of capital, the number of users has exceeded 1030 million by September of
2017. The dense rail network in the first-tier cities greatly facilitates people's life, and the "last
kilometer" from the subway station to the destination has become a huge supply blind area, with
more than 6 billion venture capital investment in the market of sharing bikes, and the number of
sharing bicycles sharing has exploded.
The main vision of a Shared bike is to solve the "last mile" problem. The actual data also showed
that up to 62.9 percent of users used a Shared bike to complete the connection between the station
and the destination. In addition, the university is also a huge demand source, and students can
commute to the dormitory, canteen, teaching building and laboratory every day, which is relatively
rigid and is prone to sticky generation. At the same time, more and more people will choose to travel
by bike during the holiday season. Obviously, most people will not choose to buy an expensive
mountain bike for the chance. In this case, the bicycle can also meet people's needs.
At present, the profitability of the Shared cycle is quite a single, mainly the rental income of
vehicles, financial or interest income and advertising revenue for the vehicle, so that whether the
number of users owned is sufficient to be a common concern of the enterprises in the Shared cycle
market. OFO stands out for its complete industrial chain and the design of its young aesthetic and its
relatively low cost compared with its peers. MOBLKE, with its bike excellent design, leading
technology, excellent quality and won the favor of consumers, the high cost of 3000 yuan/m makes
the other bike riding experience is much better than the same industry. Overall, the market of sharing
bicycles has just started, to enter the market barriers is not high, as long as there is plenty of capital
can enter the arena, so also in the face of fierce competition. However, as time goes on, the barriers
will gradually increase, and the return period of the deposit, the stickiness and huge advertising
publicity generated by the user for a brand will become an insurable barrier for later generations and
will result in the majority of competitors giving up their hands and exiting the game.
2. Chaos of sharing bicycles
2.1. The city is heavily occupied
Shared cycling in today have a nickname - city "cancer", because of Shared cycling accounted for a
large number of urban space. The meaning of sharing word differs slightly from the Shared economy.
Brian Chesky, CEO of Airbnb, defines a Shared economy: "Access but not Ownership". A person's
extra time and skills can be shared with other people. Unlike AIRBNB, UBER and other Shared
economic forms, the OFO and MOBIKE and the biker industries are not collecting the resources of
the free cycling to match the needs of the demand, but to create a mass production of new bikes to
expand their market share. This is not really a sharing economy; it should be a time-sharing lease. [3]
To be sure, the public's demand for Shared bicycles tends to be rigid and sharing bikes has taken
up a lot of urban space in terms of current volume. The original vehicle oriented urban planning of
pedestrian space already has a big squeeze, the large amount of investment sharing bicycles is to let
people feel miserable, and the sidewalks are so full of bikes. As for the official future of OFO and
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