Does Destination Image and Perceived Destination Quality Influence Tourist Satisfaction and Word of Mouth of Culinary Tourism

Heri Setiawan

2018

Abstract

Empirical evidence of the influences of destination image and perceived destination quality on tourist satisfaction and word of mouth in culinary tourism is still quite limited. This study aimed to test the empirical model of the relationship between the destination image and perceived destination quality with the tourist satisfaction and word of mouth. Data analysis technique used was a structural equation model with a sample of 170 local tourists who visited the culinary tourism destination in Palembang. The results of this study explained that the destination image had a positive and significant impact on tourist satisfaction and word of mouth. Perceived destination quality had a positive and significant impact on the tourist satisfaction and had a positive and insignificant effect on word of mouth. The tourist satisfaction had a positive and significant effect on word of mouth. The results of this study provided theoretical implications for knowledge development and managerial implications for tourism destination managers.

Paper Citation

in Harvard Style

Setiawan H. (2018). Does Destination Image and Perceived Destination Quality Influence Tourist Satisfaction and Word of Mouth of Culinary Tourism.In Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC, ISBN 978-989-758-387-2, pages 20-28. DOI: 10.5220/0008436400200028

in Bibtex Style

@conference{seabc18,
author={Heri Setiawan},
title={Does Destination Image and Perceived Destination Quality Influence Tourist Satisfaction and Word of Mouth of Culinary Tourism},
booktitle={Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC,},
year={2018},
pages={20-28},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008436400200028},
isbn={978-989-758-387-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC,
TI - Does Destination Image and Perceived Destination Quality Influence Tourist Satisfaction and Word of Mouth of Culinary Tourism
SN - 978-989-758-387-2
AU - Setiawan H.
PY - 2018
SP - 20
EP - 28
DO - 10.5220/0008436400200028