The Influence of Website Design toward Purchasing Airline E-Ticket

Hendro Lukman

2018

Abstract

In this digital age, many business activities have changed from conventional to more online processes. This also happens to airline industry. Airplane ticket sales can no longer use paper media as a proof of flight purchases, but are now more in digital forms, known as electronic tickets or e-tickets. E-ticketing can be processed when purchases are made online. Online purchases are made through a website. The aim of this research is to see how the quality of a website can influence e-ticket sales, especially those related to non-technical factors such as. Security, convenience, perceived ease to use, perceived risk and perceived usefulness. Samples used 127 respondents. The result of the research is that there are five factors that have a positive influence on the purchase of e-tickets, moreover, convenience, perceived risk, and perceived usefulness have significant influence on e-ticket purchases. Thus, it can be concluded that these five aspects, especially convenience, perceived risk, and perceived usefulness, should be considered most seroiusly by travel companies or e-ticket agencies in designing the web in order to increase e-ticket sales and corporate earning

Paper Citation

in Harvard Style

Lukman H. (2018). The Influence of Website Design toward Purchasing Airline E-Ticket.In Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC, ISBN 978-989-758-387-2, pages 274-280. DOI: 10.5220/0008439302740280

in Bibtex Style

@conference{seabc18,
author={Hendro Lukman},
title={The Influence of Website Design toward Purchasing Airline E-Ticket},
booktitle={Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC,},
year={2018},
pages={274-280},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008439302740280},
isbn={978-989-758-387-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC,
TI - The Influence of Website Design toward Purchasing Airline E-Ticket
SN - 978-989-758-387-2
AU - Lukman H.
PY - 2018
SP - 274
EP - 280
DO - 10.5220/0008439302740280