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accessibility, and communities that are interrelated
and complement the realization of tourism (Law
Number 10 of 2009 concerning Tourism). According
to Cooper et al (1993), tourist destinations are one of
the most important elements because it is the reason
people make travel and the tourist attractions that are
inside will attract tourists.
There are five important components
determining the attractiveness of destinations in the
delivery of tourism services (Inskeep, 1991): 1).
Attractiveness, is the main factor that attracts
tourists to travel to a place, classified into the
attractiveness of the location, namely as permanent,
2). Tourism infrastructure, is needed to serve tourists
during tourist travel, oriented to tourist attractions in
tourist locations, consisting of: a). Accommodation
infrastructure, is the main facility where the largest
proportion of tourist expenditure is used for this
infrastructure such as the need for a comfortable stay
/ rest area, eating, drinking, b). Supporting
infrastructure, which is used to serve tourists, the
number and type are determined based on the needs
of tourists. 3). Tourism facilities, are the
completeness of tourist destinations needed to serve
the needs of tourists in enjoying their tour, such as
travel agents, transportation equipment, and
communication tools. 4). Infrastructure, which
supports tourism facilities and infrastructure in the
form of regulatory systems and physical buildings
on the ground and underground, such as: irrigation
systems, electricity and energy sources, transport
and terminal lines, communication systems, and
security or surveillance systems. 5). Community,
Environment and Culture, a). the community around
the tourist attraction that interacts with tourists, b).
natural environment around well-maintained and
preserved tourism objects, c). culture that is a pillar
supporting the survival of a society that is
maintained so impressive for every tourist who
visits.
The existence of a tourist destination requires the
media to inform it, because without complete
information tourists will not know about a tourist
destination. Media for informing tourist destinations
can be done using print, advertising and electronic
media. Promotional media that has the widest access
to access is electronic media. According to Zeithaml
et al in Ong Soo, et, al (2016) the dimensions of
promotion using electronic media in this case the use
of online media, including the use of websites
include: ease of use, aesthetic design, processing
speed, and security. Promotional media that has the
widest access to access is electronic media,
including through the use of website pages.
Promotion through electronic media (website) is
largely determined by the quality of the website
itself (SITEQUAL). SITEQUAL was developed by
Yoo and Donthu (2001) and is used to measure the
quality of a website (Ong Soo, et, al 2016).
Dimensions of promotion using electronic media
ease of use, aesthetic design, processing speed, and
security. Ease of use is the ease and ability to search
for information. Aesthetics design is the creativity of
a website with perfect multimedia and graphic
coloring that attracts website visitors. Processing
speed is the timeliness of processing data and
responses that are interactive at the request of
consumers, and security is the security of personal
data and financial information from web visitors.
3 RESEARCH METHODS
The type of data used in this study is primary and
secondary data. Primary data is collected by direct
observation of the field, interviews and
questionnaires. The questionnaire was designed by
giving group questions according to variable
dimensions using a Likert model with a
measurement scale of 4 (four) numbers.
Questionnaires are distributed through an online
system. Secondary data is collected from literature
studies, journals, literature, and other information
related to research problems.
The population used in this study were tourists
who had visited tourist destinations in Jambi
Province at least 2 times. The population in this
study is unknown. Because the population is
unknown, the sample size is determined by 3 factors:
the degree of trust, sampling error and the proportion
of the population. In this study the sample size is
determined in the form of statistical tests that will be
used, namely the structural equation model (SEM),
whose sample size depends on the number of
variables studied (Joreskog and Sorbom in Achmad
Bachrudin and Harapan L. Tobing; 2003). then the
minimum sample used in this study amounted to
200.
The input variables used in this study refer to the
SITEQUAL concept developed by Yoo and Donthu
(Ong Soo, et, al 2016) as follows: 1). Website
Quality (X), includes, ease of use (X1), aesthetic
design (X2), processing speed (X3), and security
(X1). Interest in returning to tourist destinations (Y),
refers to the concept of Inskeep (1991), which
includes dimensions of attraction (Y1), tourism
infrastructure (Y2), tourism facilities (Y3), and
community, environment and culture (Y4).
Government’s Role In Promoting Tourism Destination in Jambi Province Through Increasing The Quality of Electronic Media and Its Effect
On Visiting Tourist Interests
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