service (Ray et al., 2004). Human resource with its
human capital becomes an important issue in this
resource based view approach, rather than focusing
only on problem coping strategies, the people
centered practices focused more on the human
capital and require a more positive approach on the
work force such as implementing a transcendence
spirituality in the workplace (Robertson and Liu,
2011). The spiritual approach in the workplace, for
example, serves as the valuable, rare, difficult to
imitate resources which define the core
competencies of the firms. Strategic value of these
intangible spiritual capabilities comes from their
rarity (Barney et al., 2007; Stead and Stead, 2014).
Whereas most organizations understand that
sustainability can improve their profits,
organizations with a deep understanding and
commitment to the sacredness of work, its people,
the stakeholders, the environment and even the
universe, are rare (Jurkiewicz and Giacalone, 2004).
This research will focus on a snap shot portrait of
how spirit at work is implemented as intangible
resource capabilities to produce competitive
advantage in the RBV framework. The religious
root is seen from two major religious ethics of Islam
and Protestant business ethics. The two are selected
since both represent the two highest numbers of
religious adherents in the world (El Garah et al.,
2012; Hunter, 2007). The psychological root is seen
from the studies of Spiritual intelligences which
have emerged into the managerial psychology area.
All these three major subjects of origin, namely:
Management, Theology and Psychology had
supported the growth of research on workplace
spirituality. Even though the notion of spirituality is
relatively new, but there have been more than 300
titles in the 1990s (Garcia-Zamor, 2003) on the
general subject of workplace spirituality.
Researchers agree in one important issue that
spirituality seems to be an important source of
organizational competitiveness by its impact toward
performance and organizational commitment
(Arménio Rego and Pina e Cunha, 2008)
.
2 LITERATURE REVIEW
Researchers from the MIT Sloan Management
Review and the Boston Consulting Group found that
leading firms in the sustainability revolution, such as
Unilever, Johnson & Johnson, New Belgium
Brewing, and Procter and Gamble, place a very high
value on spirituality. Even though spiritual slogans
and jargon can be posted as corporate values on the
wall, the real spiritual value of nature and
humankind cannot be touched or displayed, but it
can certainly be experienced, and the impact can be
felt when the spirit exists.
Firms strongly believed
that spirituality, even though intangible, will
improve their long-term competitiveness (Neal,
2013).
There is sufficient evidence supporting the
relationship between spirit at work, personality,
personal and work outcomes. Kinjerski had
successfully conducted empirical relationship
between spirit at work toward organizational
commitment and job satisfaction. The measurements
had
been tested and were proven significant
(Kinjerski, 2013).
The spiritual leadership construct developed by
Fry and Whittington (2005) extended the spiritual
leadership theory by exploring the concept of well-
being, human health, character ethics, positive
psychology, spiritual leadership and other new
development in spirituality in the workplace. Fry
(2003) proposes a model of spiritual leadership
which would have a certain qualities of
implementing the spiritual leadership at work (Fry
and Altman, 2013). Leaders create a vision wherein
organization members experience a sense of calling
in that their life has meaning and makes a difference.
Establishing a social/organizational culture based on
the altruistic loves of leaders will show leaders with
genuine care, concern, and appreciation for both self
and others, thereby producing a sense of
membership and feeling of being understood and
appreciated. Spiritual Leadership talks about
motivation which includes the forces, either external
or internal to a person, which arouses enthusiasm
and persistence to pursue a certain course of action.
Motivation in the workplace results when leaders
create an environment that brings out the best in
people as they achieve and receive individual, group,
and system-wide rewards. It refers to those desires
that, coupled with expectation of reward contingent
on performance, cause the individual to exert effort
above minimum levels, be spontaneous, and exhibit
exploratory/cooperative behaviors (Stead & Stead,
2014).
Spiritual leadership theory can be viewed in part
as a response to the call for a more holistic
leadership that helps to integrate the four
fundamental arenas that define the essence of human
existence in the workplace—the body (physical),
mind (logical/rational thought), heart (emotions;
feelings), and spirit (Fry, 2003). Such a call that
perhaps requires a new organizational paradigm that
no longer views the study of the humanistic,