The Business Governance Integration Model of Fruit Farmers and Fruit Sellers

Firmansyah, Tona Aurora Lubis

2018

Abstract

Business governance of local fruit farmers and fruit sellers have not been well-integrated in Jambi Province. It can be led the asymmetry of information between them, and it can be led to inefficient marketing and price distortion. The purpose of this study to analyze the influence of business governance and Integration to the business performance. The research used a mix method which is the first step researcher using the qualitative method and the second step researcher using the quantitative method. Respondents of this study are 240 respondents including fruit farmers and fruit sellers in Jambi Province, who were taken by using quota sampling. The result of this study indicated that business governance variables have significant effect on integration variables. Furthermore, integration variables have significant effect on business performance variables. On the other side, business governance has no significant effect on business performance, both on fruit farmers and fruit sellers in Jambi Province.

Paper Citation

in Harvard Style

Firmansyah. and Lubis T. (2018). The Business Governance Integration Model of Fruit Farmers and Fruit Sellers.In Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB, ISBN 978-989-758-428-2, pages 154-159. DOI: 10.5220/0008784601540159

in Bibtex Style

@conference{irceb18,
author={Firmansyah and Tona Aurora Lubis},
title={The Business Governance Integration Model of Fruit Farmers and Fruit Sellers},
booktitle={Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,},
year={2018},
pages={154-159},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008784601540159},
isbn={978-989-758-428-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,
TI - The Business Governance Integration Model of Fruit Farmers and Fruit Sellers
SN - 978-989-758-428-2
AU - Firmansyah.
AU - Lubis T.
PY - 2018
SP - 154
EP - 159
DO - 10.5220/0008784601540159