The Effectiveness of Social Media as a Tool for Regional Election Campaign in Indonesia

Endah Yuli Ekowati

2018

Abstract

This paper focuses on the use of digital media as a tool for political campaigns in regional elections (Pilkada), as it is written in Law No. 10 Year 2016 Article 65 Paragraph (1) that all the candidates for the elections are allowed to campaign by announcing, broadcasting, and/or using printed mass media, electronic mass media, and/or other media (internet, social media, telecommunication services). Digital media can make the campaigns more effective. However, it is frequently misused by people who are irresponsible, and it will eventually lead to a black campaign. This paper will identify the effectiveness and the problems which emerge from doing a campaign through social media. Can digital media make the campaign more effective? Or will it only cause a black campaign war which leads to negative propaganda in this digital era?

Paper Citation

in Harvard Style

Ekowati E. (2018). The Effectiveness of Social Media as a Tool for Regional Election Campaign in Indonesia.In Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA, ISBN 978-989-758-393-3, pages 5-9. DOI: 10.5220/0008815700050009

in Bibtex Style

@conference{icocspa18,
author={Endah Yuli Ekowati},
title={The Effectiveness of Social Media as a Tool for Regional Election Campaign in Indonesia},
booktitle={Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA,},
year={2018},
pages={5-9},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008815700050009},
isbn={978-989-758-393-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA,
TI - The Effectiveness of Social Media as a Tool for Regional Election Campaign in Indonesia
SN - 978-989-758-393-3
AU - Ekowati E.
PY - 2018
SP - 5
EP - 9
DO - 10.5220/0008815700050009