have to convince the people that they are eligible to
be elected so that direct election is very draining on
resources owned by the party and the leader
candidate. They are mobilising all the resources they
have to win in direct elections. One of the biggest
expenditures in direct elections is to conduct
political campaigns. To conduct a campaign,
political parties or prospective leaders spend
substantial funds. One way to reduce the cost of
such a large campaign, is to use social media and
online media to conduct campaigns. In addition,
online media and social media are quite cheap, and
many people access them to search for and share
information. Indonesian people also use the internet
to open social media. So, with the number of
campaigns conducted on social media or online
media then the state must be present to control the
phenomenon for democracy to run well.
The state regulates the use of social medical as a
campaign tool through Law no. 8 of 2015 on the
Election of Governor and Vice Governor, Regent
and Deputy Regent and Mayor and Deputy Mayor,
under Election Law. The state organises campaigns
on social media so that campaigns do not insult a
person, religion, tribe, race class, or incite, insult,
slander, or pit groups, individuals, community
groups and so forth against each other. Forms of
state control are also contained in the KPU
regulation no. 7 of 2015 on electoral campaigns
together with articles 41,46,47 and 48 which state
that campaigns for candidate pairs can be done using
social media. Paired candidates can create social
media accounts for purposes during the campaign
period but the social media accounts must be
registered to the election organiser of the local
KPUD. The social media accounts must be
registered the day before the campaign period. This
is done so it is easy to carry out surveillance
considering it is now easy to create a fake account
that is used to spread hoax news. The existence of an
official account registered at the Election
Commission will minimise the spread of hoax news
in the community.
In addition to these two regulations, there is also
Bawaslu Regulation no. 8 of 2016 on amendments to
the regulation of the election supervisory body
number 10 of 2015 on the supervision of regional
head elections campaigns. The regulation was made
to oversee the campaign during the election. Here
Bawaslu is specifically working with the police to
crack down on a black campaign. Bawaslu will
examine whether the black campaign includes
administrative or criminal offenses. If it proves that
it is an administrative violation then it is still under
the authority of Bawaslu but if it is deemed a
criminal case it will be the responsibility of the
police. Bawaslu will examine the black campaign
case for three days but if that is not enough then
there will be an additional two days to study it. In
the east Java election, Bawaslu never sanctioned one
of the candidate pairs for proven to violate the rules.
The candidate pair was proven to put up a campaign
ad on one of the online media sites before the
campaign was open. Bawaslu sent warning letters to
the team of the candidate pairs and also to the online
media company.
With various forms of regulation made by the
state to control digital democracy, there are severely
disadvantaged parties. Internet users in Indonesia are
very much making online media companies benefit
because they can provide information very quickly
to the readers. Successful teams of election
participants often use this to advertise in online
media companies because online media readers are
numerous. This was proven by the east Java
elections in 2008 and 2013; one of the largest online
media company’s servers in East Java experienced
overload because a lot of people accessed the news
about the election. In addition, the reason the team
successfully put an ad campaign on online media is
that it is relatively cheap and can be read by many
groups.
According to the online media company itself,
the moment of the regional head election is
something that is in waiting because online media
companies get an abundant advantage of advertising
campaigns of candidate pairs. But because there are
so many rules issued by the state to control digital
democracy, the online media companies call the
2018 east java elections with the term "not rain".
This is because, in every election, the company
makes a lot of profit from advertising but, in this
election, the online media company only got a little
profit. The country's control in the East Java election
of 2018 was, indeed, somewhat increased from the
previous year because the development of
information technology has been very fast and the
state must be present to control digital democracy
which is becoming a bigger phenomenon by the day.
State control in this increasing digital democracy
cannot be separated from the experience in the
Jakarta elections in 2017. In the 2017 Jakarta general
election, the movement of social media was massive,
causing movements that could trigger conflict
(Ikramina, Tia Zatu, 2017). The campaign in the
election of DKI Jakarta used social media to conduct
a negative black campaign so as to cause enormous
protests to reject one candidate pair because it is not
ICoCSPA 2018 - International Conference on Contemporary Social and Political Affairs
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