Filipino migrants. HK Publications occupies the same
floor of a building as Kata, a smartphone producer,
and Owtel, a cellular phone distributor. These two
business entities are administered from the same
office as Suara and are under the one managing
company. Suara is issued biweekly and finances its
operations through advertising income. Kata and
Owtel are two clients that advertise permanently in
Suara (Hidayat, 2013).
However, the fact that Suara depends on
advertising and dedicates only a small proportion of
space to news is inconvenient for its reporters. Suara
journalist, Mega, said that the high advertising
allocation in Suara is problematic, because there is
real news that cannot be published due to the limited
amount of space (Mega, 2013). Nevertheless, Mega
realises that Suara acts as the marketing medium for
the company’s in-house products, Kata and Owtel.
Kata targets IMDWs because their population is high
and they have a high demand for communication
facilities. According to Hidayat, IMDWs are an
attractive target for cellular phone marketing
(Hidayat, 2013).
Management has given Suara journalists freedom
in their writing for the newspaper. However, the
company’s focus on advertising could harm the
sustainability of the newspaper because they give no
attention to the news content. As Mega explains, the
“management does not understand the content as they
cannot read Indonesian. You could even write
negative stories about the Indonesian Government,
and the company would not know” (Mega, 2013).
Mega’s statement suggests that there is no control
from the company over the newspaper’s editorship
and the quality of the news, and furthermore, the
professionalism of their journalists. This loose
editorial control could create the freedom for
journalists to write anything based on their own
ideology.
KINDO is an abbreviation of Koran Indonesia (in
English, Indonesian newspaper). The paper is
published and distributed by Field Profit Limited in
Hong Kong. Located in the Fair View Commercial
building in Sugar Street, Causeway Bay, this
company runs a business near to Victoria Park, the
centre of IMDW activities in Hong Kong. KINDO is
managed by Agus Zunaidi and is published monthly
with 24 pages focusing on news related to Indonesian
community issues in Hong Kong. For each edition,
KINDO prints 30,000 copies.
KINDO, under Zunaidi’s management, has an
exceptional position in the IMDW community in
Hong Kong. As stated by Eni Lestari, KINDO does
not empower migrant advocacy and support media
activism: “Zunaidi has his own personal goals in
managing KINDO and we do not expect KINDO to
be part of the struggle in advocating for migrant rights
in Hong Kong” (Lestari 2013). Lestari’s statement
suggests that it is unfortunate that KINDO is one of
the Indonesian print media outlets in Hong Kong to
be managed in this way, breaking away from the
current media activism movement.
Apakabar Plus is managed by Yuni Tze and
Razak. Yuni Tze manages the publication and Razak
oversees news gathering. The news is provided by
freelance journalists in Indonesia and Hong Kong.
Apakabar Plus news content is developed and
controlled not only by Razak: Yuni Tze also takes
part in the news editing and is active in maintaining
Apakabar Plus’s Facebook page. Apakabar Plus is
managed by the Apakabar Company, whose majority
share is owned by Yuni Tze.
Apakabar Plus offers a different approach to
servicing the needs of IMDWs in Hong Kong. The
tabloid has Indonesian celebrity news as its headlines
and provides updates on celebrity gossip. As critically
discussed by Turner, there is a big question mark
about whether celebrity articles should be considered
news, as it tends to be used as a marketing tool for
celebrities to capture the audience’s attention (2014:
pp.145-146). However, Turner sees that such articles
are “probably the key area where we can see
consumers accepting gossip or rumours as news”
(2014:150). Indeed, IMDWs are consumers who
enjoy celebrity news. The strong interest in the lives
of celebrities from the IMDWs’ home countries has
been captured by Apakabar Plus and is handled as a
distinct product that is positioned differently in the
landscape of Indonesian print media in Hong Kong.
The other notable free Indonesian print
publication in Hong Kong is Berita Indonesia, which
was established by Berita Indonesia Limited, a
company led by an Indonesian entrepreneur, Sam
Jauhari. The Indonesian community, especially
migrant workers, tend to associate Berita Indonesia
with Rio Chan, the newspaper’s editor in chief. Chan
emphasises that as a supplement, “Peduli provides
inspiration about businesses in Indonesia so then
returning IMDWs can picture what business they
might become involved in once they are back home.
IMDWs are very consumptive. Their drive to shop is
high, but now there is a trend for IMDWs to invest
their money in entrepreneurial activities” (Chan,
2013).
Berita Indonesia is known as a tabloid that is far
from controversial and that provides ‘safe’
information regarding migrant life in Hong Kong.
Unlike Suara, Apakabar Plus or KINDO, Berita
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