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way people communicate and share knowledge and
information.
With comment feature in Instagram enables users
to give comments or opinions regarding the posting
pictures or videos uploaded. This feature also allows
the followersof Deaf account to interact with the
public or other Deaf community.
Networked: People and Deaf people who use
new media like Instagram can easily connected to an
extensive network and easily access them via a
smartphone or computer. By logging in with user ID
and password, users can look up information and
share information about BISINDO in form of
images, video or text in Instagram and also can share
information with other users about BISINDO
through the share features available. Even the share
feature can also be shared with social media other
than instagram.
Virtual: Virtual characteristics of the new media
provide convenience to Instagram users to interact
with their followers directly through live broadcasts
and Igtv features. Using the feature users can
instantly record BISINDO socialization and also
interact with their followers. In addition, the
previously recorded videos can also be saved and
replayed. It is easier for the Deaf to provide
information about BISINDO to the public.
Hypertext: In Instagram they are somespots on
the website page that can be clicked by the user to
move to another spot either on the same page, the
same website, and other websites (Severin and
Tankard, 2014: 449). In social media like Instagram
by typing a key word or topic we want and it will
appear. For example, ifwe type hashtag (#).
#komunitastuli #duniatanpasuara
#bahasaisyaratindonesia meal #bahasaisyarat will
appear deaf community who have instagram
account, various pictures and videos of BISINDO as
well as various images and videos related to the
Deaf community or BISINDO. In addition to the
hashtag (#) to facilitate screening the information the
bookmark feature also can be used.
Instagram not only has a role as a means of
information but also as a means of social interaction
of its users. The Deaf ang their community can also
interact with their followers either deaf or hearing
community even through some of the features
available on instagram, like on the comment feature,
direct message (DM), repost and to the latest
features of live broadcasting. Instagram also allows
users to upload information related to personal or
their community.
Social media has opened up new avenues for
people to engage with each other and with the
content available on the Internet. The social
interaction of the yore, severely restricted by various
boundaries, has now been taken online, opening up a
world of new possibilities. People are using the
social media to stay connected with friends / family,
find people with Similar interests, discuss issues
with others, share opinions, asking and answering
questions, reading user reviews etc. We can surmise
that, in addition to staying connected, the users want
to acquire / Enhance knowledge and gain insights
into specific subjects to help them Make better
decisions (Trapial & Kanwar, 2012: 29).
The role of instagram beside as for social
interaction and a means of information, it also
provides other benefits such as the emergence of
Deafinfluencers and several Deaf communities have
been active to provide information about BISINDO
via instagram, such as Komunitas Kartu Surabaya,
Deaf Art Community Yogyakarta, Aakar Tuli
Malang, and many more. As pointed out by Varinder
Taprial & Priya Kanwar that People use these
networking sites for their daily conversations. And It
is also possible to see what other people in your
network are talking about. Tus it has Become very
easy for people to get feedback, information or
advice regarding products / services or companies
from their friends in their network. By using social
media, any individual can have a “social influence”
by virtue of his/her social interactions on the web or
via mobile technologies (Trapial & Kanwar,
2012:36).
A social influences can have a positive impact
for the information conveyed to their followers.
Followers who saw the posting would find out more
details about the information submittedas performed
by Surya Sahetapy through @suryasahetapy
instagramnya account. In his instagram account, he
often uploads the information about BISINDO
classes, seminars on Deafness and its identity that
makes Surya as a seminar speaker, his ctivities either
personal or with the Deaf community. Through his
uploads, there are manycelebrity friends in Indonesia
that support the Deaf activities. In addition, the
support from the government is getting increase, for
instance via instagram account Anies Baswedan
@aniesbaswe, The Jakarta governor also
participated by uploaded a Eid Al Fitr greeting
videousing BISINDO. It provides many positive
benefits provided by the social influencerto the
socialization of BISINDO by re uploading or
reposting from Deaf community account.
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