Digital Storytelling for Ecotourism Development

Eli Jamilah Mihardja, B. P. Kusumo Bintoro, D. M. Putri

2018

Abstract

City branding is the identity of the city that contains the pride of the population. This pride, for example, can be found in uploads on social media, especially on Instagram. Therefore, a search of these accounts was conducted to determine its potential in forming city branding. Qualitative content analysis was performed to identify the strategy of the accounts - @insta-Pinrang, @pinrangkeren and @pinrangupdate - to see if they could be used to popularise the tourist spots in Pinrang. Furthermore, the author has recognised the potential of the accounts in ecotourism development objectives and the establishment of city branding in Pinrang. The results of this study can be a reference for development planners on the strategies used in social media to popularise the natural attractions and their potential in the formation of city branding.

Paper Citation

in Harvard Style

Mihardja E., Bintoro B. and Putri D. (2018). Digital Storytelling for Ecotourism Development.In Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA, ISBN 978-989-758-393-3, pages 265-270. DOI: 10.5220/0008820102650270

in Bibtex Style

@conference{icocspa18,
author={Eli Jamilah Mihardja and B. P. Kusumo Bintoro and D. M. Putri},
title={Digital Storytelling for Ecotourism Development},
booktitle={Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA,},
year={2018},
pages={265-270},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008820102650270},
isbn={978-989-758-393-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA,
TI - Digital Storytelling for Ecotourism Development
SN - 978-989-758-393-3
AU - Mihardja E.
AU - Bintoro B.
AU - Putri D.
PY - 2018
SP - 265
EP - 270
DO - 10.5220/0008820102650270