The Online Marketing Communication Strategy for West Java Tourism by the Government

Diah Fatma Sjoraida, Rully Khairul Anwar

2018

Abstract

This article discusses the governmental efforts related to sharing information about tourism in West Java to the community online. This is important for the community because the development of local tourism has a very close relationship with social welfare and regional economic growth. This can be shown by the indication that areas with complete tourist sites can have better social welfare and economic growth. The research has been conducted using online research methods to determine the proper online method to advertise tourist attractions in West Java. The research findings show that in addition to designing and implementing tourism development plans, the West Java government also involves communities, employers and even the Indonesian central government in the region. All tourism programs can be communicated to the public using digital media.

Paper Citation

in Harvard Style

Sjoraida D. and Anwar R. (2018). The Online Marketing Communication Strategy for West Java Tourism by the Government.In Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA, ISBN 978-989-758-393-3, pages 271-277. DOI: 10.5220/0008820202710277

in Bibtex Style

@conference{icocspa18,
author={Diah Fatma Sjoraida and Rully Khairul Anwar},
title={The Online Marketing Communication Strategy for West Java Tourism by the Government},
booktitle={Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA,},
year={2018},
pages={271-277},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008820202710277},
isbn={978-989-758-393-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Contemporary Social and Political Affairs - Volume 1: ICoCSPA,
TI - The Online Marketing Communication Strategy for West Java Tourism by the Government
SN - 978-989-758-393-3
AU - Sjoraida D.
AU - Anwar R.
PY - 2018
SP - 271
EP - 277
DO - 10.5220/0008820202710277