(UK) on the same topic (Portland, 2017). Social
media facilitated rumour and fake news without
knowing the truth behind the information. It is hard
to find the people behind the social media accounts
and to verify the validity of the information.
The next section of this paper explains how post-
truth phenomenon took place in Africa. It examines
post-truth in every region ranging from South Africa
to North Africa. The purpose of this examination is
to understand the dynamics of the post-truth era in
the African continent and to analyse how the media
history of post-colonialism can lead to the
emergence of post-truth in Africa.
2.2 Post-Truth Politics in Africa
The history of media development in Africa led to
the establishment of post-truth politics. State control
over the media gave rise to the creation of partial
facts, history manipulation, and social construction.
Mostly, African leaders concealed their corruption,
failures and other mistakes through wrongful
information disseminated by the media. Otherwise,
they used alternative facts to topple down their
political opponents. The African government took
advantage of the failings of society in consuming
information through the news. Citizens easily trusted
what their leader said without knowing the
propaganda behind the news (Gumede, 2017).
Other factors such as political instability and the
transformation of traditional media into social media
created a new step for disseminating alternative
facts. In this sub-chapter is described qualitatively
how representative cases from the regions in Africa
where information was outspread became
questionable. The author acquired the data from
journals, news, books and articles regarding what
happened in Africa in the context of post-truth.
Jacob Zuma is the fourth president of South
Africa. He used the media to explicate African
economic problems rendered by the inequity created
by the West. Zuma alleged that the failure of the
African economic transformation was due to
Western imperialism. He also claimed that the West
Country had constructed economy racially so then
South Africa was required to clear up racists from
within the economic aspect. Morover, he stated that
South Africa was a victim of white monopoly
capital. Zuma revealed the statements by using
national media. However, Zuma’s declarations were
used to cover his failures in leading South Africa.
Economic transformation was exploited to enrich his
family and other elite politics (even though they
were black elite) (Gumede, 2017).
White monopoly capital was spread as a
fabricated issue by President Zuma through social
media. He used fake accounts so then society would
find it hard to find out the origin of the news. By
using social media, there were widespread issues
regarding salvaging government rottenness. The
impact of the fabricated issue was that South
Africans campaigned against white monopoly
capital.
In the other hand, there was debate among
society about white monopoly capital. Activists
criticized Zuma's leadership and the campaign.
However, Zuma succeeded in creating confusion in
society about the truth of white monopoly capital.
Some citizens believed the menace of colonialism in
terms of the economy (Wasserman, 2017).
Similar phenomenon happened in Zimbabwe.
President Mugabe blamed British Colonialism for
the failure of his government. Mugabe disseminated
information about Britain’s tyranny to cover up the
corruption, thus ensuring his regime. Apart from
corruption, Mugabe’s government had poor public
services. He needed to divert political issues away
from societal accusations (Gumede, 2017).
There was also several fake items of news
propagated in Namibia. President Hage Geingob was
poorly reported through the media. First, he was
reported to have met with North Korean President,
Kim Jong Un in China (Mare, 2018). Second, there
were issues before the Swapo Party Congress that
brought Geingob down in relation to fighting for the
secretary general position. In these cases, the partial
truth was propagated by his political opponents from
his cabinet. One of the rumours circulating ahead of
the Swapo Party Congress was the triumph of the
Minister of Youth, Sports, and National Services,
Jerry Ekandjo, over Geingob. This rumour was
disseminated, even though the election had not yet
been implemented at the time (Confidente, 2017).
Shifting from South Africa, Ethiopia had a
different post-truth phenomenon. The South African
government had mostly salvaged themselves by
using propaganda and alternative facts, but it was
contrary to what happened in Ethiopia. In Ethiopia,
the government became a victim of fake news
attacks. There was news about aggression toward the
diaspora when they were celebrating through a
ceremony. After attacking the issue, activists in
Ethiopia protested against what their government did
to the diaspora. The impact of the protests by
activists impacted on the piracy of the government
website. The government deactivated the internet
connection in some areas. In fact, the aggression
issue was not confirmed as the truth, and foreign
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