Effect of E-Satisfaction toward E-Repurchase Intention on E-Commerce Platform

Puspa Yudha Utama, Naili Farida, Dina Lestari, Robetmi Jumpakita Pinem

2018

Abstract

The aims of this research was to examine the effects of customization, awareness, interactive contacts on e-commerce customer satisfaction, then identify the effect of e-commerce customer satisfaction toward e-repurchase intentions. Respondent in this research amount 209 respondent and analysis Structural Equation Model (SEM) software AMOS 22.0. The results showed that customization, awareness and interactive contacts have a significant influence on e-commerce customer satisfaction, e-commerce customer satisfaction has a significant effect on brand preference and finally, brand preference has a significant intention of repurchasing e-commerce customers.

Paper Citation

in Harvard Style

Utama P., Farida N., Lestari D. and Pinem R. (2018). Effect of E-Satisfaction toward E-Repurchase Intention on E-Commerce Platform.In Proceedings of the 7th International Conference on Multidisciplinary Research - Volume 1: ICMR, ISBN 978-989-758-437-4, pages 609-613. DOI: 10.5220/0008891206090613

in Bibtex Style

@conference{icmr18,
author={Puspa Yudha Utama and Naili Farida and Dina Lestari and Robetmi Jumpakita Pinem},
title={Effect of E-Satisfaction toward E-Repurchase Intention on E-Commerce Platform},
booktitle={Proceedings of the 7th International Conference on Multidisciplinary Research - Volume 1: ICMR,},
year={2018},
pages={609-613},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008891206090613},
isbn={978-989-758-437-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Multidisciplinary Research - Volume 1: ICMR,
TI - Effect of E-Satisfaction toward E-Repurchase Intention on E-Commerce Platform
SN - 978-989-758-437-4
AU - Utama P.
AU - Farida N.
AU - Lestari D.
AU - Pinem R.
PY - 2018
SP - 609
EP - 613
DO - 10.5220/0008891206090613