Consumer Preferences of Cakalang Fufu Product in Ternate City based on Survey Data

Sundari, Musda Mulyani, Bahtiar

2018

Abstract

The cakalang fufu product is one of favorite fish food in Ternate city. This food products are found in the traditional market and fufu skipjack fish home industry in Ternate city. The purpose of this research is to describe consumer preference to cakalang fufu product in Ternate city. This research was conducted in Mei until Juli 2018 with survey method by purposive sampling. The instruments used were questionnaire and interview guides. Respondents from 130 people consisting of skipper fufu skipjack fish, traders and buyers or consumers of Fufu skipjack fish. The communities in Ternate city have trending a preference to cakalang fufu with characters such as: skipjack tuna treatment is split or not intact, brightly colored fufu fish, slightly wet, medium size, sold in traditional markets. The other character is: Fresh fufu skipjack fish and sold not in packaging. The consumer preferences of Fufu skipjack fish products is the basis for the policy of developing productive economic local superior products.

Paper Citation

in Harvard Style

Mulyani M., Sundari. and Bahtiar. (2018). Consumer Preferences of Cakalang Fufu Product in Ternate City based on Survey Data.In Proceedings of the 1st International Conference on Teaching and Learning - Volume 1: ICTL, ISBN 978-989-758-439-8, pages 293-297. DOI: 10.5220/0008901102930297

in Bibtex Style

@conference{ictl18,
author={Musda Mulyani and Sundari and Bahtiar},
title={Consumer Preferences of Cakalang Fufu Product in Ternate City based on Survey Data},
booktitle={Proceedings of the 1st International Conference on Teaching and Learning - Volume 1: ICTL,},
year={2018},
pages={293-297},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008901102930297},
isbn={978-989-758-439-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Teaching and Learning - Volume 1: ICTL,
TI - Consumer Preferences of Cakalang Fufu Product in Ternate City based on Survey Data
SN - 978-989-758-439-8
AU - Mulyani M.
AU - Sundari.
AU - Bahtiar.
PY - 2018
SP - 293
EP - 297
DO - 10.5220/0008901102930297