Customer Relationship Management (CRM), 2)
Supply Chain Management (SCM), and 3) Systems
Analysis and Design (SA&D). All courses are taught
for 16 (sixteen) meetings in about 4 (four) months.
CRM and SCM courses have a weight of 2 (two)
credits while SA&D courses have a weight of 4 (four)
credits.
The content of CRM (Anderson and Kerr, 2002,
Lindstrand et al., 2006, Buttle, 2009, Abdillah,
2018a) is as follows: 1) Introduction, 2) Basic
Concept of CRM, 3) The Customer Service/Sales
Profile, 4) Managing Your Customer Service/Sales
Profile, 5) Choosing Your CRM Strategy, 6)
Managing and Sharing Customer Data, 7) Tools for
Capturing Customer Information, 8) Service-Level
Agreements, 9) E-Commerce: Customer
Relationships on the Internet, 10) Managing
Relationships Through Conflict, 11) Fighting
Complacency: The “Seven-Year Itch” in Customer
Relationships, 12) Resetting Your CRM Strategy, 13)
Presentations, and 14) Final Exam.
SCM course consists of (Simchi-Levi et al., 1999,
Firdaus et al., 2015, Abdillah, 2018b): 1)
Introduction, 2) Basic Concepts, 3) The Role of
Purchasing in an Organization, 4) Creating &
Managing Supplier Relationships, 5) Strategic
Sourcing For Successful SCM, 6) Demand
Forecasting & Collaborative Planning, Forecasting,
& Replenishment, 7) Inventory Management, 8)
Transportation Management, 9) Vendor
Management, 10) Warehouse Management, 11)
Cross Docking, 12) Third Party Logistics (3PLs), 13)
IT in Supply Chain, 14) Presentations, and 15) Final
Exam.
Meanwhile, for SA&D (Whitten and Bentley,
2007, Kendall and Kendall, 2011, Dennis et al.,
2012a, Dennis et al., 2012b, Abdillah, 2016b), the
lessons are: 1) Part One Planning Phase (The Systems
Analyst and Information Systems Development,
Project Selection and Management), 2) Part Two
Analysis Phase (Requirements Determination, Use
Case Analysis, Process Modeling, Data Modeling), 3)
Part Three Design Phase (Moving Into Design,
Architecture Design, User Interface Design, Program
Design, Data Storage Design), and 4) Part Four
Implementation Phase (Moving Into Implementation,
Transition To The New System, The Movement To
Objects).
2.3 Learning Activities
This study applies a blended learning approach that
combines the process of conventional learning (face
to face) activities with electronic based learning.
Out of sixteen meetings, more than half were
face-to-face meetings. There are 2 (two) meetings
that are indeed allocated for e-learning activities. if
there is a lecture schedule during the national holiday
period, then the schedule will be held with an e-
learning approach.
In conventional learning, students will study
together with students in certain classes (around 20-
40 students). In each class, a number of groups will
be created. Each group will consist of 4 (four) to 8
(eight) students who will discuss a particular theme.
The theme will be given in the early conventional
meeting by the lecturer.
3 RESULTS AND DISCUSSIONS
The results and discussion section explain the results
obtained after the research was completed. This
section consists of 1) Characteristics of student
respondents, 2) Use of blogs, 3) Use of cloud
repositories, 4) Evaluation of blog usage, and 5)
Evaluation of cloud repository usage
3.1 College Students Characateristics
From the 150 students, 47.33% of them were taking
CRM course subject, 40% are taking SCM course
subject, and the rest of them or equal to 12.7% are
taking SA&D course subject.
Figure 1: Lecturer Blog Page.
Meanwhile, most of the college participants were
dominated by male students by 56% or 84 students,
while female students amounted to 44% or 66
students.
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