Campaign of Waste Management Program in Bandung City in a Semiotics Perspective

Heni Haryani

2018

Abstract

Every government has its own efforts in campaign its programs, one of them by making billboards. These efforts are certainly based on various considerations such as the selection of the target, understanding the targets character, etc. In this study, the writer describes the unique campaign form of Bandung city Government related to waste management program. The writer focuses on the official billboards laid out in uniquely packaged. One of them is a text on a billboard that says "Choose, pay a fine for littering or treat me?” with a photograph of a beautiful female student has been displayed next to the texts. This phenomenon attracts the writer to do a research based on the Semiotics point of view. The theory that the writer uses is the theory of semiotics Roland Barthes and visual semiotics Arthur Asa Berger. The approach that writers use in this study is qualitative descriptive approach. This research purposes to find the signs contained in the billboards of waste management campaign in Bandung city and its impact on the target of the campaign related to social cognition of society of Bandung itself.

Paper Citation

in Harvard Style

Haryani H. (2018). Campaign of Waste Management Program in Bandung City in a Semiotics Perspective. In Proceedings of the Borneo International Conference on Education and Social Sciences - Volume 1: BICESS, ISBN 978-989-758-470-1, pages 268-274. DOI: 10.5220/0009019700002297

in Bibtex Style

@conference{bicess18,
author={Heni Haryani},
title={Campaign of Waste Management Program in Bandung City in a Semiotics Perspective},
booktitle={Proceedings of the Borneo International Conference on Education and Social Sciences - Volume 1: BICESS,},
year={2018},
pages={268-274},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009019700002297},
isbn={978-989-758-470-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the Borneo International Conference on Education and Social Sciences - Volume 1: BICESS,
TI - Campaign of Waste Management Program in Bandung City in a Semiotics Perspective
SN - 978-989-758-470-1
AU - Haryani H.
PY - 2018
SP - 268
EP - 274
DO - 10.5220/0009019700002297