Impact of the Implementation of Business Model Canvas (BMC) on Improving Student Entrepreneurship Learning Outcomes

Saidun Hutasuhut, Irwansyah, Agus Rahmadsyah, M. Fachry Nasution, Reza Aditia

2018

Abstract

Student entrepreneurial intentions in Indonesia are still low and need to be improved. One of the many way to do this is to organize entrepreneurship education. However, what kind of entrepreneurship education model that is considered useful still needs to be developed.This study tries to teach entrepreneurship by implementing Business Model Canvas (BMC) because it is believed to be able to increase knowledgethat will have an impact on increasing student entrepreneurial intention. The method used in this study is a quasi-experiment involving two classes of entrepreneurship courses at the Universitas Negeri Medan Economics Faculty.One class as an experimental class (BMC) and the other one as a control class. Hypothesis testing is done by the "t" test. The results of the study showed that BMC could be implemented well and received a very good response from students. The learning outcomes of the BMC application class proved to be significantly different from the learning outcomes in the control class. The learning outcomes of the BMC class are higher than the control class.

Paper Citation

in Harvard Style

Hutasuhut S., Irwansyah., Rahmadsyah A., Nasution M. and Aditia R. (2018). Impact of the Implementation of Business Model Canvas (BMC) on Improving Student Entrepreneurship Learning Outcomes.In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES, ISBN 978-989-758-432-9, pages 43-48. DOI: 10.5220/0009492000430048

in Bibtex Style

@conference{unicees18,
author={Saidun Hutasuhut and Irwansyah and Agus Rahmadsyah and M. Fachry Nasution and Reza Aditia},
title={Impact of the Implementation of Business Model Canvas (BMC) on Improving Student Entrepreneurship Learning Outcomes},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,},
year={2018},
pages={43-48},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009492000430048},
isbn={978-989-758-432-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,
TI - Impact of the Implementation of Business Model Canvas (BMC) on Improving Student Entrepreneurship Learning Outcomes
SN - 978-989-758-432-9
AU - Hutasuhut S.
AU - Irwansyah.
AU - Rahmadsyah A.
AU - Nasution M.
AU - Aditia R.
PY - 2018
SP - 43
EP - 48
DO - 10.5220/0009492000430048