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attraction, cultural tourism and spiritual tourism, as
well as establishing a strategy for tourism
development in North Tapanuli Regency.
2 THEORICAL DESCRIPTION
Hubeis and Najib (2008), write in his book that the
concepts of Strength, Weaknesses, Opportunities,
and Threats (SWOT) have a basic assumption that
the organization must align its internal activities
with external reality in order to achieve the stated
goals. Opportunities will not be meaningful when a
company is not able to utilize its resources to take
advantage of these opportunities. Furthermore, it
was written that the components of the SWOT
preparation were defined as follows:
a. Strength is the organizational resources or
capacity that can be used effectively to achieve
goals.
b. Weaknessesare limitations, tolerance, or
organizational defects that can hinder the
achievement of goals.
c. Opportunitiesare supportive situations in an
organization that are depicted from similar
tendencies or changes or views needed to
increase product / service demand and enable
the organization to increase its position through
supply activities.
d. Threatsare situations that do not support
obstacles, constraints or various other external
elements in the organizational environment that
have the potential to damage the strategies that
have been prepared so that they cause problems,
damage or errors.
The Power-Opportunity Strategy (SO-Strength
Opprotunities), uses the company's internal strength
to take advantage of external opportunities. Hunger
and Wheelen (2003), mention that SO Strategy by
thinking of certain ways that a company can use its
strengths to take advantage of the opportunities that
exist.
The Weaknesses Opportunities Strategy, aims to
increase internal weaknesses by taking advantage of
external opportunities. Hunger and Wheelen (2003),
stated that the WO strategy is to take advantage of
the opportunities that exist by overcoming various
company weaknesses.
Strength-Threat Strategy (ST-Strength Threats),
uses company strength to avoid or reduce external
threats. Hunger and Wheelen (2003) stated that the
ST strategy is a defensive strategy to minimize
weaknesses and avoid threats.
Weakness-Threat Strategy (WT-Weaknesses
Threats) is a defensive tactic carried out to reduce
internal weaknesses and avoid external threats.
Hubeis and Najib (2008), stated that the WT strategy
was a strategy to reduce weaknesses to minimize
existing threats.
3 RESEARCH METHOD
3.1 Research Sites
This research was carried out in North Tapanuli
Regency, North Sumatra Province.
3.2 The Scope of Research
The limitation of this writing problem only discusses
internal factors (strengths and weaknesses) as well
as external (opportunities and threats) of the tourism
potential of North Tapanuli Regency obtained
through the Preliminary Survey, Problem
Identification, Literature Study, Identification of
writing variables and Data Analysis. Limitation on
the problem under study is the potential in North
Tapanuli Regency which is related to the
development of regional tourism is the potential of
natural tourism, cultural tourism and spiritual
tourism. The potential possessed by North Tapanuli
Regency, including the natural beauty of the hills,
the relics of ancient tombs which are the spreaders
of Christianity (missionaries).
3.3 Method of Collecting Data
Data collection used in this study is by in-depth
interviews, direct observation (observation). As well
as Literature Study through the collection of
material, data and information from various
literatures such as books, journals, and articles
related to the issues discussed. And the discussion is
carried out in a descriptive analysis to explain
various things related to the title of the writing.
3.4 Data Analysis Method
Data analysis was carried out qualitatively.
Qualitative paradigm is a research paradigm that
emphasizes the understanding of problems in social
life based on holistic, complex and detailed reality
conditions. (Indriantoro and Supomo, 2002).
Qualitative research methods are research methods
based on the philosophy of postpositivism, used to
examine the condition of natural objects, where
researchers are key instruments, data collection
techniques are carried out jointly, data analysis is
inductive / qualitative and the results emphasize the
meaning rather than generalization. (Sugiyono,
2010).
Analysis of Tourism Development Strategy in North Tapanuli District as City of Tourism
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