
 
Debt default will be a problem for banks and increase 
the  risk  of  the  bank. Risk  can  be  reduced  by 
evaluating financial feasibility. Financial  feasibility 
evaluating  can  be  done through  Net Present  Value 
(NPV), Internal  Rate  of  Return  (IRR) and payback 
period analysis (Nugraheni and Suprihanto, 2015). 
Research  was  held  out  in  Tanjung  Morawa. The 
selection of the research area with the reasoning that 
geographically  the  location  of  Tanjung  Morawa  is 
very  close  to  Medan,  the  capital  city  of  North 
Sumatera  and  it  is  the  industrial  centers  of 
Medan. Tanjung morawa is one of the sub-districts in 
Deliserdang which has many industries from middle 
to  upper  industries,  even  micro  industries. Rapid 
industrial development has become a major challenge 
for  micro-enterprises  to  survive,  compete  with 
middle-to-upper industries. The aim of this research 
is to analyze main obstacle and the feasibility of the 
development of micro  industries  in  the  District 
Tanjung Morawa Deliserdang. 
2  RESEARCH METHOD 
This  research  was  conducted  in Tanjung  Morawa 
Deli  Serdang  on  July to  September  2018.  The 
research object is the owner of the industrial micro-
sector who are made as respondents and domiciled in 
Tanjung Morawa.The sample selection method used 
Convenience sampling by choosing based for ease in 
data retrieval. The sample selection like this on the 
idea that the District Tanjung Morawa consisted of 25 
villages  and  there  is  hundreds  of micro-business 
industry  sectors  in  village. The  results  of  data 
described there were 31 micro-businesses  which 
were  willing  to  provide  the  required  data. Primary 
data obtained from direct interviews with respondents 
using  a  questionnaire.   Financial  analysis  and 
business  development  feasibility  integrated  in  the 
following stages: 
1. Preliminary survey of the condition of micro-
enterprises in Tanjung Morawa. 
   The survey began by looking at the conditions of 
various  micro-industry  businesses  in  Tanjung 
Morawa District. Based on data from the Badan 
Pusat Statistik (BPS) of Deli Serdang Regency, it 
can be seen that the number of micro-businesses 
spread  in  several  villages  and  sub-districts  of 
Tanjung  Morawa  District  consists  of  several 
types  of  industries  including  food,  beverage, 
textile, furniture,  wood,  earthenware and  many 
others. 
2. Determination of research samples. 
   The  sample  selection  is  based  on  the 
Convenience Sampling method so that the data 
search process is not determined in advance what 
type  of  business  the  data  will  be  taken. 
Determination  of  samples  on  the  basis  of 
convenience is done as well as possible so that 
the types of industries chosen are very diverse, 
including the food processing industry, furniture 
manufacturing,  sculpture  and  earthenware 
making, broom making, corn processing, trident 
and glass making. 
3. Retrieving data to respondents 
   Data collection  was carried out by involving 2 
research members plus 4 team members. The data 
collection  method  used  is  through  in-depth 
interviews  with  business  owners  using 
observation sheets and filling out questionnaires 
conducted by team members. 
4. Data processing 
   Data  is  processed  using  descriptive  statistical 
methods  to  determine  the  size  of  the 
concentration  and  distribution  of  data. 
Furthermore, the data is processed using financial 
analysis in the form of calculating the Net Present 
Value (NPV), Internal Rate of Return (IRR), Net 
Benefit / Cost Ratio (B / C Ratio), and Payback 
Period 
5. Results Analysis and Discussion 
   Analysis of the results and discussion is done by 
tabulating and grouping the data obtained to get 
conclusions  about  the  difficulties  faced  by 
business owners to develop their business. 
   Feasibility analysis based on financial capability 
is carried out by the method of financial analysis 
NPV, IRR, B/C Ratio, and Payback Ratio. 
6. Analysis of the feasibility of developing micro 
enterprises by financial analysis. 
   Financial analysis was followed by an analysis of 
the feasibility of developing micro-enterprises in 
the industrial sector in the Tanjung Morawa area. 
Each calculation result of NPV value, IRR, B/C 
Ratio  and  Payback  ratio  will  be  analyzed  to 
determine whether the business is feasible to be 
developed or not. 
7. Evaluation and improvement of analysis results 
   The next step is to perfect the results of the 
research so that the conclusions needed are 
needed in accordance with the research 
objectives. Related to things the results of the 
analysis will be prepared to be eligible for 
publication. 
The financial feasibility analysis used consists of 
(Utari, Hadiana and Suryadi, 2016): 
a)  Net Present Value (NPV) 
Financial Analysis and Feasibility of Micro Business Development Sector Industry Tanjung Morawa District Deli Serdang
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