2 THEORETICAL FRAMEWORK
According to (Maisur, et al., 2015) the principle of
profit sharing is the profit obtained by sharia-
compliant banks that are shared with customers. The
level of division must be based on the percentage
ratio and not the specified amount.
Interest is additional money deposited in
financial institutions or money lent. The amount of
interest to be paid is set in advance regardless of
whether the financial institution of the deposit
recipient or the borrower is successful in his
business or not. The amount of interest that must be
paid is listed as a percentage number or per hundred
in a year which means that if money is not paid or
deposits are not taken in a few years the debt can
occur or the savings will multiply (Muhammad,
2011)
The issue of interest responsiveness to savings
and its effect on economic growth in developing
countries (LDCs) concluded that the high interest of
the people in saving was influenced by the high and
low interest rates. The higher interest rate results in
an increase in the amount of savings. If the interest
rate is high, then the community will reduce current
consumption to increase savings (Arrieta, 1988).
Financing projects are at the core of people's
lives and development bases. Funding patterns,
instruments and frameworks facilitate financing and
lead to development. Several types of financing
instruments are common in developed countries that
lubricate the wheels of development. Islam forbids
flowers and justifies profit sharing. Both provide
benefits but have fundamental differences as a result
of investment and money saving (Maisur, et al.,
2015).
In conducting transactions in Islamic banks,
customers only consider the profit sharing factor.
When it is found that the profit sharing rate of
Islamic banks is higher than the interest rate of
conventional banks, such as when the research is
conducted, they will join Islamic banks. The rest, if
the situation is reversed, it is feared they will choose
to join a conventional bank. From here a simple
prediction can be made if the interest rate is high
while the profit sharing rate is unable to keep pace
with the rate of interest, it is not impossible if the
customer will transfer funds to a conventional bank
which offers higher economic benefits (Misanam &
Liana, 2007).
The policy carried out by the company to achieve
reputation is by holding a personal selling, because it
is considered that this program can be closer to
themselves between companies and consumers
(Azis, 2001). Several things related to this are that
personal selling must take place through face to face
with customers and must be aggressive in order to
provide communication between customers and
companies that will provide a form of service (Azis,
2001).
The company's reputation is built on a network
of stakeholder partnerships through which
companies continue to improve organizational
learning and develop new business solutions. In
particular, the activation of decision processes that
involve stakeholders, partnership building, and
supportive behavioral stimulation, allows companies
to recover from severe losses of investor confidence
(Romenti, 2010).
Even though the company's reputation is
everywhere, it is still relatively replaceable. Some,
surely because reputation is rarely noticed until they
are threatened. Economists see reputation as a
transitory signal. Game theory describes reputation
as a character that distinguishes between types of
companies and can explain their strategic behavior.
Signaling Theory calls our attention to the
information content of reputation. Both recognize
that reputation is actually the perception of the
company that is owned by external observers. For
Game Theory experts, reputation is functional: they
generate perceptions among employees, customers,
investors, competitors, and the general public about
what a company is, what it does, what it means. This
perception stabilizes the interaction between the
company and its people (Fombrun & Riel, 1997).
Past behavior, attitudes and product attributes
together have a significant effect on interest in
saving (Sagan, et al., 2012). Examined the effect of
service facilities, products and promotions on
customer decisions in saving where the factors of
service facilities, products and promotions have an
influence on customer decisions in saving (Yupitri
& Sari, 2012).
Disclosure of information to bank stakeholders,
should not be limited to financial information alone,
but also non-financial information that allows
customers to know the level of suitability of bank
operations with the principles that exist in the bank.
This is because with the existence of complete
reporting of information it will support the
relationship of corporate governance that is
beneficial for both parties (Yulianto, 2010).
The desire of customers to obtain financial
information as complete as possible is difficult to
fulfill by management because it is influenced by
several factors such as the cost of presenting
information, management's desire to avoid risks to
see its weaknesses, and time used to present
information (Yaya & Ahim Abdurahim, 2003).
Besides this according to (Yaya, et al., 2007)
management needs to consider cost and benefits in
presenting disclosure in financial reports or annual