Analysis of Purchasing Decisions as a Form of Consumer Brand Responses

P. Dewi Dirgantari, Widjajanta, Y. M. Hidayat

2018

Abstract

The purpose of this study is to find out and analyze purchasing decisions that are influenced by the factors forming the marketing mix. This research is motivated by the gap in research results so that it needs to be reexamined these factors and/or dimensions. The method used is a meta-analysis by collecting the results of research published online/online about purchasing decisions that are influenced by the marketing mix factors. The results obtained from this study indicate that purchasing decisions are influenced by acceptable marketing mix factors.

Paper Citation

in Harvard Style

Dirgantari P., Hidayat Y. and Widjajanta. (2018). Analysis of Purchasing Decisions as a Form of Consumer Brand Responses.In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES, ISBN 978-989-758-432-9, pages 754-759. DOI: 10.5220/0009504507540759

in Bibtex Style

@conference{unicees18,
author={P. Dewi Dirgantari and Y. M. Hidayat and Widjajanta},
title={Analysis of Purchasing Decisions as a Form of Consumer Brand Responses},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,},
year={2018},
pages={754-759},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009504507540759},
isbn={978-989-758-432-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,
TI - Analysis of Purchasing Decisions as a Form of Consumer Brand Responses
SN - 978-989-758-432-9
AU - Dirgantari P.
AU - Hidayat Y.
AU - Widjajanta.
PY - 2018
SP - 754
EP - 759
DO - 10.5220/0009504507540759